AAR Corp

Director, Product & Commercial Marketing

Wood Dale, IL (On-site)

$127K/yr – $145K/yrDirector/Executive10+ years expFull time

Posted 9 days ago

Job Summary

Lead end-to-end B2B marketing programs for AAR across Parts, Distribution, and Repair, shaping go-to-market strategies, messaging, and demand generation while coordinating with sales, brand, and external partners to optimize campaigns and measure ROI.

  • Align marketing priorities with business objectives through collaboration with segment SMEs.
  • Develop and execute integrated campaigns to grow revenue and market awareness.
  • Provide sales enablement assets and campaigns, and track performance with data-driven optimization.

Job Description

Responsibilities

  • Collaborate with business segment SMEs to identify growth opportunities, align marketing priorities, and support strategic business objectives.
  • Support revenue growth by developing and executing integrated marketing strategies that increase market awareness, generate demand, strengthen customer engagement, and enable commercial teams.
  • Work with sales and business development team members across the Company to lead positioning, messaging, and go-to-market strategies for commercial products and services across AAR's Parts, Distribution, and Repair businesses.
  • Partner with Sales, Business Development, and Brand Manager to develop customer-facing messaging, presentations, case studies, videos, competitive positioning, and other sales enablement tools that support pipeline growth.
  • Work closely with AAR Corporate Communications to provide topics and campaigns focused on commercial offerings for AAR’s social media channels that align with campaigns and new offerings.
  • Negotiate with outside agencies / vendors and suppliers, including budget planning and monitoring.
  • Measure and communicate campaign effectiveness, marketing contribution, engagement, and ROI, using data to continuously optimize programs and recommendations.
  • Assist with on-site tradeshow support as needed.
  • Ensure CI standards and messaging with the Brand Manager on Company-wide materials and templates.
  • Oversee coordination of monthly global Corporate Marketing and Communications meeting with representatives from every Business segment, core teams, and region to advocate for the Company’s brand standards including logo usage, colors, etc., for signage, presentations and all marketing materials.

Requirements

  • Strong writing skills for print and web, close attention to detail, and can balance multiple projects at one time.
  • Hands-on, strategic B2B marketer who can quickly understand complex technical offerings and translate them into compelling customer value propositions
  • Experience leading product marketing initiatives across multiple business lines, partnering closely with sales and business leaders, managing external agencies, and developing integrated campaigns that support revenue growth.
  • Experience marketing complex products or services within aviation, aerospace, defense, industrial manufacturing, logistics, transportation, or other highly technical global B2B industries is strongly preferred.
  • Demonstrated ability to work independently, manage multiple priorities, and thrive in a fast-paced, global organization.

Benefits

  • Competitive salary and bonus package
  • Comprehensive benefits package including medical, dental, and vision coverage
  • .401(k) retirement plan with company match
  • Generous paid time off program
  • Professional development and career advancement opportunities

Salaries

Posted range

$127K/yr – $145K/yr

Taken straight from the job posting.

Product Marketing median pay in the United States

$158K/yr

Most pay falls between $115K and $193K. Based on 3,180 salaries.

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Director, Product & Commercial Marketing

AAR Corp · Wood Dale, IL · On-site