Director, Product & Commercial Marketing

Responsibilities

• Collaborate with business segment SMEs to identify growth opportunities, align marketing priorities, and support strategic business objectives.
• Support revenue growth by developing and executing integrated marketing strategies that increase market awareness, generate demand, strengthen customer engagement, and enable commercial teams.
• Work with sales and business development team members across the Company to lead positioning, messaging, and go-to-market strategies for commercial products and services across AAR's Parts, Distribution, and Repair businesses.
• Partner with Sales, Business Development, and Brand Manager to develop customer-facing messaging, presentations, case studies, videos, competitive positioning, and other sales enablement tools that support pipeline growth.
• Work closely with AAR Corporate Communications to provide topics and campaigns focused on commercial offerings for AAR’s social media channels that align with campaigns and new offerings.
• Negotiate with outside agencies / vendors and suppliers, including budget planning and monitoring.
• Measure and communicate campaign effectiveness, marketing contribution, engagement, and ROI, using data to continuously optimize programs and recommendations.
• Assist with on-site tradeshow support as needed.
• Ensure CI standards and messaging with the Brand Manager on Company-wide materials and templates.
• Oversee coordination of monthly global Corporate Marketing and Communications meeting with representatives from every Business segment, core teams, and region to advocate for the Company’s brand standards including logo usage, colors, etc., for signage, presentations and all marketing materials.

Requirements

• Strong writing skills for print and web, close attention to detail, and can balance multiple projects at one time.
• Hands-on, strategic B2B marketer who can quickly understand complex technical offerings and translate them into compelling customer value propositions
• Experience leading product marketing initiatives across multiple business lines, partnering closely with sales and business leaders, managing external agencies, and developing integrated campaigns that support revenue growth.
• Experience marketing complex products or services within aviation, aerospace, defense, industrial manufacturing, logistics, transportation, or other highly technical global B2B industries is strongly preferred.
• Demonstrated ability to work independently, manage multiple priorities, and thrive in a fast-paced, global organization.
• 10+ years of progressive B2B marketing experience.
• 5+ years leading product marketing, solution marketing, or integrated marketing programs.
• Demonstrated success marketing complex technical products, services, or solutions.
• Experience partnering directly with commercial and business development teams.
• Experience managing agencies, external vendors, and marketing budgets.

Benefits

• Comprehensive benefits package including medical, dental, and vision coverage
• 401(k) retirement plan with company match
• Generous paid time off program
• Professional development and career advancement opportunities