Director of Performance Marketing

Responsibilities

• Own acquisition strategy and execute campaigns across Google Ads, Meta, TikTok, Snapchat, Reddit, and emerging advertising platforms.
• Identify and scale demand-generation channels based on business needs, lead quality, and CPA targets.
• Build multi-touch attribution, incrementality testing, and media mix modeling as the channel mix expands.
• Lead creative testing with an external agency, including AI-assisted UGC and new ad formats.
• Manage a junior marketer and collaborate with sales, SEO, and lifecycle marketing teams.
• Develop forecasts, report on performance, and improve conversion across the lead-to-consultation funnel.
• Manage SEO and answer engine optimization efforts, and advise leadership on go-to-market strategy and revenue growth.

Requirements

• Five to eight years of performance marketing experience across paid search and paid social, with recent hands-on platform execution.
• Experience managing annual paid media budgets of $10 million or more and scaling acquisition while maintaining CPA targets.
• Background in lead generation for high-ticket services, ideally with offers priced at $5,000 or more.
• Hands-on SEO and answer engine optimization experience, plus a first-principles approach to channel strategy.
• Experience in a startup or growth-stage business, or an agency serving startups; familiarity with competitive consumer brands is a plus.

Preferred

• familiarity with competitive consumer brands is a plus