Director of Performance Marketing

New York City, NY (On-site)

$135K/yr – $175K/yrDirector/Executive5+ years expFull time

Posted 2 hrs ago

Job Summary

Lead paid search for a large furniture catalog, steering planning, testing and optimization across Search, Shopping and Performance Max while mentoring the team and coordinating with merchandising, sales, and leadership.

Job Description

Responsibilities

  • Plan, build and optimize Search, Shopping and Performance Max campaigns across a large furniture catalog
  • Manage budgets and pacing against revenue and ROAS targets
  • Research keywords and competitors to find growth and wasted spend
  • Adjust bids, bid strategies and ad copy, and run structured tests on new approaches
  • Work with merchandising and sales to plan promotions, seasonal pushes and inventory priorities
  • Mentor paid search specialists, review their work and set team best practices
  • Report on performance and explain to leadership what’s working, what isn’t and what you’re changing

Requirements

  • 5+ years of hands-on paid search experience, ideally in e-commerce or retail
  • Experience managing large budgets and product catalogs
  • Strong command of Shopping campaigns, product feeds and Merchant Center
  • Experience leading or mentoring other marketers
  • Clear communication with people who aren’t marketers
  • Innovative problem solver mindset
  • Self-starter mindset with the ability to take ownership of numerous, fast-moving projects
  • A data-driven mindset with outstanding analytical skills

Preferred

  • Experience in home furnishings and/or high ticket items

Benefits

  • Medical, dental & vision insurance
  • Life insurance
  • 401k, with a 4% match
  • Paid vacation, sick leave, holidays
  • Paid parental leave
  • Employee discounts
  • Annual financial planning session with Morgan Stanley
TOV Furniture logo

TOV Furniture

TOV FURNITURE – DIFFERENT BY DESIGNBeautiful Furnishings For A Beautiful Life – Without Breaking The Bank.From the very beginning, our vision was to create a different kind of furniture company. TOV is led by industry veterans with unique insights gleaned from nearly two decades of experience working in every phase of the business; design to manufacturing, dealers to consumers. In an established industry where change comes slowly, if it comes at all, we couldn’t wait. It was time to lead.We don’t look for the future in the rear-view mirror. The furniture industry is one of the very oldest, and as is often the case, what made sense back in the day may not make sense today. We’ve committed to being more responsive to customer needs, and not tied to systems that are no longer efficient, add value or put customers first. TOV’s better customer experience blends innovation and technology with old school best business practices.We know today’s customer is looking for much more. They demand a combination of style and affordable value. To give them that, the TOV Design Team is turned loose to go beyond what’s always been done and re-imagine the possibilities. The results are stunning. Our bold, cutting-edge designs are not only in-step with latest fashions, but set new fashion trends as we strive for the perfect balance between style, comfort, quality, and price.

Founded in 2013
Cedarhurst, New York, USA
55 employees (9 in marketing)

Salaries

Posted range

$135K/yr – $175K/yr

Taken straight from the job posting.

Performance Marketing median pay in the United States

$109K/yr

Most pay falls between $85K and $149K. Based on 903 salaries.

See all TOV Furniture salaries

Marketing Team

Marketing Team Size
5 (9% of company)
Median Tenure
1.2 years
Marketing Roles Posted (Last 30 Days)
1

Traffic Signals

Monthly Visitors
108.4K
Monthly Google Ads Budget
$4.6K
Traffic Source Mix
Search
27.9%
Direct
63.1%
Referral
3.8%
Social
3.7%
Paid
1.3%

Headcount Trend

Current headcount: ~55
TOV Furniture logo

Director of Performance Marketing

TOV Furniture · New York City, NY · On-site