Director of Performance Marketing

Responsibilities

• Spend allocation & buying. You'll be accountable for paid social & search spend and strategy on day one, and you've personally run meaningful budgets on several platforms. You have an excellent understanding of what the platform automations and when to override them
• Measurement. ROAS and CAC by channel, multi-touch attribution, media mix modeling, incrementality and geo holdout tests, and the responsibility to know when each one is lying.
• CRO and Digital Product. You'll work with our designers and engineers to customize sleek onboarding experiences for the different channels your audiences reach.
• New channels. Testing and launching platforms we're not on yet, and buying on them yourself before we hire for them.
• The creative testing loop. What gets tested, when and how, and what the results tell the creative team to make next.
• The team. You'll manage our paid search lead and paid media coordinator and be responsible for their development. Both are high performing and ready for more scope.
• Data, tracking, and privacy. Our marketing data pipelines, conversion tracking, and privacy and consent platform, so the numbers hold up and we stay compliant.
• Paid media strategy. Budget planning, forecasting, channel mix, and the case for what we should and shouldn't be doing.
• You'll be measured on blended CAC at target new patient volume.
• Throughout 2027, your work will include: Launching new channels: connected TV, a bigger TikTok presence, affiliate, programmatic, and in-app inventory; Rebuilding spend allocation around incrementality rather than platform-reported ROAS; Leveling up tracking and measurement so it survives consent changes and finance trusts it; Partnering closely with the creative team on testing; Hiring and leveling up the team to match the channel mix.

Requirements

• You're probably 7 to 10 years in. You've led performance marketing at a fast-growing D2C company (Series B to D is the sweet spot), or you've done it for several at an agency and want to own one business in-house.
• You've bought across the major performance channels: social, search, CTV, programmatic, display.
• You're extremely analytical and you understand the whole funnel, from first impression to a patient starting treatment, and you make spend decisions with all of it in view.
• You can explain a complicated call to a founder or a CFO in plain language.

Preferred

• Nice to haves: healthcare, telehealth, or subscription experience; CTV, programmatic, or affiliate buying; server-side tracking and consent management setup.

Benefits

• Flexible PTO
• Free Honeydew membership
• Health, vision, and dental insurance
• 401(k) with company match
• One Medical, Kindbody, Talkspace, and HealthAdvocate memberships
• Company MacBook + monthly internet stipend