Director of Performance Marketing & Growth

Responsibilities

• Own paid digital performance end-to-end, with primary focus on Google Search/PPC, across a significant and growing budget
• Drive core performance metrics — CPA, ROAS, acquisition cost, revenue — and own the outcomes, not just the reporting
• Scale paid acquisition volume while holding or improving unit economics — growth without degrading efficiency is the mandate
• Use AI and automation as your first additional resource before requesting additional headcount, agencies, or contractors
• Take accountability for SEO strategy and results in partnership with technical specialists — you don't need to be a technical SEO expert, but you own the outcome
• Build the operating model and playbook that lets this performance system extend to new practice areas, acquired companies, and partner firms
• Work directly with leadership to translate one proven account into a repeatable, expandable platform

Requirements

• Roughly 6–12 years of total experience, ideally at the Senior Manager or Director level — we're looking for someone still close to the work, not a career executive several steps removed from it
• A track record of personally managing $3M+ per year in paid digital spend
• Hands-on ownership of Google Search/PPC — not just agency oversight
• Direct, personal accountability for CPA, ROAS, acquisition cost, revenue, or similar performance metrics in past roles
• Demonstrated ability to scale paid acquisition while maintaining or improving economics
• Real, applied experience using AI or automation to improve marketing performance — not just familiarity with the concept
• Active, hands-on PPC work within the last 3 years
• A stable track record — we look closely at tenure patterns and want to understand the story behind any short stints
• Background in high-spend, direct-response environments is a strong plus: personal injury/legal marketing, home services, insurance, consumer finance, marketplaces, or performance agencies