Growth Marketing Lead / Director of Marketing

Responsibilities

• Build and lead the overall marketing strategy for Phoenix Performance Solutions
• Identify the highest ROI opportunities across supplements, uniforms, leagues, partnerships, and events
• Help refine our positioning, messaging, offers, and go-to-market strategy
• Develop a clear plan for short-term wins and long-term brand growth
• Create and execute campaigns to increase sales of EDGE through our website, retail outreach, affiliate channels, events, Amazon, TikTok Shop, and future distribution channels
• Improve product messaging, landing page positioning, hooks, and offer structure
• Develop angles that clearly communicate why EDGE stands out in a crowded market
• Help us create a repeatable system for selling a supplement brand with strong margins but untapped growth
• Build a content engine for Reels, TikTok, Shorts, Facebook, Instagram, email, and web
• Write or direct high-converting ad copy, product copy, captions, hooks, scripts, and campaign messaging

Requirements

• Proven experience in marketing, growth marketing, digital marketing, brand marketing, or performance marketing
• Demonstrated ability to help grow a small business, emerging brand, or early-stage company
• Strong understanding of content strategy, paid social, offers, funnels, and customer acquisition
• Ability to think strategically and execute practically
• Strong copywriting and messaging skills
• Experience managing or advising creative direction for social content and digital campaigns
• Ability to interpret performance data and make clear recommendations
• Strong communication, ownership, follow-through, and initiative
• Comfortable working in a growing company where speed, adaptability, and resourcefulness matter

Preferred

• Experience in sports, fitness, supplements, apparel, performance brands, gyms, or athlete communities
• A proven track record of helping scale smaller brands rather than only large established companies
• Experience selling physical products direct-to-consumer
• Experience with influencer outreach, ambassador programs, or affiliate marketing
• Existing relationships with creators, influencers, gym owners, sports organizations, or retail contacts
• Experience with WooCommerce, Shopify, Klaviyo, Omnisend, Amazon, TikTok Shop, or similar tools
• Knowledge of UGC strategy and short-form video creative
• Experience in event-based marketing, grassroots marketing, or sports community building
• Familiarity with building repeatable systems for lead generation and conversion
• Ability to balance brand-building with performance-driven marketing