Responsibilities

• Performance marketing ownership - Own day-to-day execution across paid channels, creative, site conversion, and email. Manage the operational marketing budget (media and tools/vendors) to optimize CAC vs. LTV.
• Growth P&L & reporting - Deliver a Monthly Growth Package including channel-level P&L, blended ROAS, CAC, LTV:CAC, and funnel metrics, with a concise written summary for the CEO. Maintain an auditable operational P&L.
• Measurement & data - Build and maintain a single source of truth for acquisition and customer value. Own UTMs, event tracking, GA4/server-side setup, and data warehouse integration (BigQuery or equivalent).
• Attribution & incrementality - Implement practical attribution and incrementality testing (holdouts, geo/cohort tests, or equivalent) so budget decisions reflect incremental lift and profit.
• Experimentation & optimization - Run a disciplined testing program across creative, audiences, bidding, landing pages, and email. Turn results into repeatable playbooks.
• Creative performance systems - Operationalize creative testing and creative-to-scale workflows that increase the rate of scalable winners and reduce cycle time.
• Lifecycle & retention - Own or lead email and lifecycle execution (onboarding, reactivation, retention) and partner cross-functionally to improve repeat purchase and LTV.
• Team & operating cadence - Hire and manage a flexible team of internal and contract talent. Establish clear ownership, success metrics, and weekly/monthly operating rhythms.

Requirements

• 6 to 10+ years in performance marketing or growth with ownership of profitable customer acquisition.
• Prior ownership of a growth or acquisition P&L.
• Experience across paid social, paid search, affiliates, and other scalable performance channels.
• Strong measurement and analytics experience (UTMs, GA4/server-side tracking, data warehouse integration).
• Experience driving CRO through site and landing-page experimentation.
• Experience building and leading high-output teams and external partners.

Preferred

• Bonus: experience working in fishing or outdoors markets, and experience marketing consumer subscriptions.