Brand Performance Marketer

Responsibilities

• Brand without performance accountability is positioning. Performance without brand coherence is noise. This role exists at that intersection. You will design and orchestrate omnichannel campaigns across web, email, and social that build brand presence and move measurable business metrics, using agencies and freelancers as execution arms while you own the strategy, the brief, and the outcome.
• You will also serve as the brand intelligence layer for paid media, feeding creative direction and audience signal to the teams running paid so that owned and paid tell the same story and reinforce each other.

Requirements

• 3 to 6 years in brand, content, or digital marketing with a clear throughline of performance accountability: roles where you were measured on outcomes, not output.
• Proven ability to architect campaigns that operate across owned channels simultaneously, with the discipline to define how each channel's job is distinct and how they compound.
• Strong AEO and SEO strategic fluency, including an understanding of how large language models and answer engines are reshaping organic brand discovery.
• Agency management experience with evidence that your briefs produced sharp, on-strategy work, not just adequate work.
• Deep operational ownership of email as a performance channel: you have built lifecycle programs, optimized sequences, and reported on email's contribution to business outcomes.
• Ability to connect brand metrics to business metrics. You can explain why share of voice moved, what drove it, and what it is worth.
• Educational Requirements: Bachelor's in Communication, Journalism, or related Marketing degrees