Director of Performance Marketing, Calendar

Responsibilities

• Channel performance and budget
• Optimize spend across digital channels continuously, maximizing growth while hitting blended and channel-level CAC and contribution targets
• Build monthly, quarterly and promotional spend plans (holiday, Mother’s Day, new launches) tied to revenue, inventory and margin goals
• Design campaign structure for algorithmic performance; oversee optimization strategy and manage small teams to execute channel plans. Step in to support with hands on keys adjustments as needed.
• Test new channels and tactics with clear hypotheses, success criteria and thresholds for scaling
• Incrementality and measurement
• Own the roadmap for digital incrementality testing (geo-holdouts, lift studies) to guide channel mix decisions, validate spend and open up new tactics
• Reconcile platform reporting with incrementality, MMM and post-purchase survey data, and define which signals drive decisions
• Understand halo effects: how digital spend drives sales at retail and on Amazon, not just DTC
• Work with ecommerce to test funnels and optimize conversion rate.

Requirements

• 8+ years in performance marketing, with 3+ years in a growth leadership role at a consumer brand
• Strong paid social and paid search competency at scale. Has managed an eight-figure annual budget across Meta, Google and at least one other channel, allocating spend based on marginal returns
• Has designed and run incrementality tests and used MMM or causal measurement to make spend decisions.
• Deep fluency in unit economics: CAC, MER, contribution margin, payback and LTV
• Strong creative instincts, with the ability to turn performance data into briefs that produce winning ads
• Strong technical understanding of signal infrastructure (e.g. pixels, Conversions API, server-side tracking and first-party data)
• Comfortable pulling your own data (SQL or BI tools like Omni or Looker are a plus)

Preferred

• Bonus: omnichannel experience where digital spend supports retail, or experience with hardware plus subscription businesses

Benefits

• 401K matching
• Wellness, learning, and home-office budgets
• Health, Dental & Vision Medical Plans
• Tremendous autonomy to set the direction of your work
• Unlimited PTO
• Company holidays on the first Friday of every month (Excluding November, December, and January)