Director, Performance Marketing

Responsibilities

• Own Brex's paid media strategy and investment across Brand and Growth, accountable for qualified pipeline, self-serve signups, and the revenue they produce. Brand sets campaign vision and brand KPIs; you turn them into full-funnel media plans.
• Manage and optimize a growing, multimillion-dollar media budget, balancing acquisition volume, LTV, and incremental revenue contribution.
• Build an in-house digital media center of excellence, transitioning brand media buying from a traditional agency model while strategically leveraging platforms and managed services.
• Scale existing paid search and paid social programs (LinkedIn, Meta), while expanding investment in YouTube, connected TV, programmatic, and other upper-funnel channels.
• Develop an integrated full-funnel investment strategy, connecting demand creation and brand awareness to downstream acquisition, pipeline, and revenue outcomes.
• Partner with Marketing Operations, Data, and Finance to improve measurement, forecasting, budget pacing, and investment allocation across channels.
• Translate existing attribution and customer journey data into actionable insights, building reporting and analytical frameworks that inform media strategy and optimization.
• Drive rapid experimentation across channels, audiences, and creative, identifying opportunities to restructure underperforming campaigns and scale successful investments.
• Partner with Brand and Creative teams to develop high-performing static and video advertising, providing actionable feedback on messaging, formats, and creative effectiveness.
• Lead and develop a growing performance marketing team, establishing clear accountability, scalable execution practices, and AI-enabled workflows to increase operating leverage.

Requirements

• 8+ years of experience in performance marketing, paid acquisition, or digital media, with demonstrated experience scaling multichannel advertising programs.
• Direct experience managing $30M+ in annual paid media spend (~$3M monthly), with measurable impact on customer acquisition and revenue growth.
• Deep expertise in performance marketing and acquisition economics, including LTV, ROI, incremental revenue, and revenue-based optimization.
• Proven ability to develop full-funnel media strategies, connecting upper-funnel brand investments to measurable improvements in downstream demand, conversion, and revenue.
• Deep hands-on expertise in outline video, connected TV, programmatic, and brand media, plus strong paid social experience across LinkedIn and Meta. Working knowledge of paid search.
• Strong financial acumen, including budget ownership, forecasting, investment modeling, and data-driven allocation of spend across channels.
• Strong analytical judgment and experience translating attribution, customer journey, and campaign performance data into actionable investment decisions.
• Demonstrated ability to assess and improve campaign structure, channel strategy, and creative performance through rigorous testing and rapid iteration.
• Strong creative judgment, with experience partnering with Brand and Design teams to develop and optimize performance-oriented static and video advertising.
• Experience leading and developing high-performing teams, with a hands-on leadership style and the ability to scale execution without unnecessary organizational complexity.

Preferred

• Experience scaling performance marketing in both high-volume B2C or product-led growth (PLG) environments and B2B, sales-led businesses.
• Experience transitioning media buying from an agency-led model to an in-house team, including evaluating managed-service partners.
• Experience developing incrementality testing, media mix modeling, or advanced full-funnel measurement frameworks.
• Experience in fintech, financial services, or high-growth technology companies.
• Experience leveraging AI and automation to improve media execution, analysis, and team productivity.