Responsibilities

• Lead the end-to-end patient marketing strategy.
• Develop and execute multi-channel campaigns across digital, social, print, and in-person channels, ensuring alignment with overall brand objectives.
• Drive innovation in digital engagement, including websites, SEO/SEM, social media, email, and emerging technologies.
• Oversee creation of patient-facing materials and programs, collaborating with creative agencies, digital partners, and cross-functional teams.
• Spearhead patient ambassador program, collaborating with compliance and legal teams to drive high impact tactics with patients.
• Manage branded product websites as well as digital interface to patient support services program.
• Direct research and analytics efforts to understand patient needs, preferences, and digital behaviors.
• Monitor campaign performance, track KPIs, and optimize programs based on data-driven insights.
• Ensure all initiatives are compliant with medical/legal/regulatory (MLR) standards and corporate policies.
• Champion ethical, patient-first communication that supports informed decision-making.