Director, Partnership Marketing

Jersey City, NJ (Unknown)

$130K/yr – $155K/yrDirector/Executive7+ years expFull time

Posted 4 days ago

Job Summary

Own and lead Gotham FC's Partnership Marketing program, directing strategy, activation, and sponsor relations to drive growth across renewals, new sponsorships, and partner asset delivery.

  • Oversee accounts and campaigns across all partner activations
  • Collaborate with game day and fan experience teams on in-game activations and events

Job Description

Responsibilities

  • Manage the Partnership Marketing team and ensure goals are met and team members understand the path to success, growth, and additional opportunities.
  • Oversee strategy and implementation of each account, including analyzing contracts, ensuring the delivery of assets, and providing EOY recaps.
  • Proactively think to drive marketing initiatives that go above and beyond the baseline of the contract.
  • Lead renewal efforts for current partner contracts and provide insights based on market research and information gathered from partner conversations, history, and relationships.
  • Proactively generate new ideas for new sponsorship opportunities, including in-game elements and retail promotions to grow partner business.
  • Effectively present information to sponsors and internal stakeholders and answer any questions that arise.
  • Support planning and execution for player appearances, community events, and youth soccer clinics with partner investment.
  • Manage in-game activations in collaboration with the game day operations team and the fan experience team, such as seat upgrade promotions, coin toss, etc.
  • Lead special projects as requested.
  • Additional responsibilities as assigned.

Requirements

  • Bachelor’s Degree in Sport Management, Marketing, Communications, Business Administration, or a related field.
  • 7+ years of experience in strategic brand and partnership marketing
  • Strong project management skills with the ability to independently manage multiple accounts, activations, and deadlines.
  • Excellent written and verbal communication skills.
  • Strong attention to detail and ability to identify and resolve challenges proactively.
  • Ability to work nights, weekends, home matches, and other events as required.

Preferred

  • Basic understanding of sports business affairs such as rights management, contract negotiations, and player activations
  • Creative strategist with the ability to conceptualize client solutions
  • Strong understanding of sports and entertainment sponsorships, including promotions, events, media, and contracts
  • Strong understanding of the marketplace in NJ / NY
  • Excellent analytical and interpersonal skills with the ability to problem-solve

Benefits

  • Medical, Dental & Vision benefit plans available for Employee and Family, employee-funded 401(k) option

Salaries

Posted range

$130K/yr – $155K/yr

Taken straight from the job posting.

See all NJ NY Gotham FC salaries

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Director, Partnership Marketing

NJ NY Gotham FC · Jersey City, NJ · Unknown