Responsibilities

• Marketing & Brand Development: Develop, implement, and assess an integrated marketing and communication plan for GSRM's academic programs, events, and initiatives.
• Partner with the University's Marketing and Communications team to align GSRM branding with institutional standards while highlighting its distinctive industry reputation.
• Create content for digital, print, and social media platforms that tell GSRM's story and showcases student success, faculty expertise, and industry connections.
• Track and analyze marketing metrics to inform future strategies and ensure measurable results. Oversee the production of recruitment materials, event collateral, and digital campaigns tailored to GSRM's audiences (prospective students, employers, alumni, and industry partners).
• Recruitment & Enrollment Management: Serve as the liaison to Undergraduate and Graduate Admission for all GSRM-reIated recruitment and enrollment efforts.
• Design and execute recruitment strategies to increase applications, yield, and diversity among undergraduate and graduate students.
• Represent GSRM at recruitment events, information sessions, professional conferences, and industry networking opportunities. Cultivate relationships with high schools, universities, and professional organizations that serve as pipelines for GSRM programs.
• Provide program-specific presentations, webinars, and one-on-one consultations to prospective students and their families.
• Collaborate with academic advisors, faculty, and alumni to support admitted student conversion and enrollment goals.
• Partnership & Industry Engagement: Strengthen existing corporate and organizational partnerships and establish new ones that enhance experiential learning, internships, scholarships, and employment opportunities for students.

Requirements

• A Bachelor's degree required; a Master's degree in Marketing, Business Administration, Communications, or a related field is preferred.
• Experience in higher education is preferred; 5-7 years of relevant experience in admission, enrollment, management, or higher education marketing.
• Progressively responsible experience in marketing, recruitment, or partnership development, ideally within higher education or the insurance/risk management industry.
• Excellent analytical, communication, organizational, and interpersonal skills with the ability to engage diverse audiences.
• Proven success in developing and executing marketing campaigns and strategic recruitment initiatives.
• Experience managing corporate and institutional partnerships.
• Demonstrated ability to think strategically, manage multiple projects simultaneously, and meet deadlines in a fast-paced environment.
• Proficiency with CRM systems (Slate preferred), digital marketing tools, and data analytics platforms.
• Flexibility to work evenings, mornings, and weekends. A valid driver's license.
• A Bachelor's degree or equivalent is required.

Preferred

• Master's degree is preferred.
• Relevant experience or knowledge of the insurance industry is preferred.
• Ability to multi-task and manage multiple priorities with short notice and changing deadlines is preferred.

Benefits

• We also offer an extremely comprehensive benefits program to meet the diverse needs of our workforce.
• Along with exceptional benefits such as medical, dental, life insurance, long term disability insurance, tuition remission, generous 403(b) employer contribution, employee assistance program, and liberal paid time off policies, faculty and staff can also enjoy St. John's performing arts, libraries, bookstores, dining facilities, campus recreation and sporting events