Director, Paid Media

Miami, FL (Unknown)

$120K/yr – $140K/yrDirector/Executive7+ years expFull time

Posted 2 weeks ago

Job Summary

Own and scale paid media programs across major channels, driving profitability through data-driven testing and cross-functional collaboration.

  • Lead growth through testing frameworks and roadmap development
  • Engage founders and C-suite with clear performance insights
  • Collaborate with Creative, Data, and Retention to unlock scale

Job Description

Requirements

  • 7+ years of hands-on paid media experience, with deep, personal, in-platform experience in at least one major channel (Meta, TikTok, Paid Search, or Amazon)
  • Fluent in campaign structures, bidding, pacing, pixel/event setup, and optimization
  • Experienced scaling accounts from under $50K to $500K-$1M+ per month
  • Strong understanding of DTC economics (AOV, CVR, MER, CAC, margin, cohorts) and comfortable engaging in discussions around contribution margin and profitability
  • Able to build and communicate clear testing frameworks and growth roadmaps
  • Confident presenting performance insights to executives, and capable of managing founder or CMO relationships with clarity and calm
  • Thrive working with Creative, Data, Retention, and other cross-functional teams, and strong at influencing without direct authority
  • You are excited by complex challenges that require innovative media strategies to unlock scale
  • You can be flexible, understand shifting client needs, deal with ambiguity, and adapt to the situation
  • You thrive in fast-paced, high-accountability environments
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Darkroom

Darkroom is a technology-driven growth marketing firm focused on growth-stage consumer companies. We were founded in 2017 out of a conviction that the iconic ad agencies of tomorrow would look very different. Darkroom is a human services firm built on a universal AI commerce layer called Matter. Our model deploys a unique blend of senior, human resources enriched by an agentic technology stack that enhances output, efficiency, and revenue generation for our clients. Our team has been responsible for billions of dollars in trackable revenue across the various e-commerce marketplace, direct-to-consumer, and social commerce programs under management. Using research aggregated across these engagements, we accelerate results for our portfolio by developing high-impact digital strategies that unlock gateways to revenue growth, transform marketing operations, and prioritize profitability.What started as a boutique design agency evolved into one of the fastest-growing private companies in America (Inc. 5000), one of the most successful results-driven performance media agencies of the 2020s (Varos), and esteemed recognition by Forbes 30 Under 30 for our founders’ contribution in Marketing & Advertising (Forbes).SERVICES:Darkroom strictly focuses on developing the next-generation of digital services. We choose to add impact in the areas where brands presently need them most and over-index on e-commerce marketplace, direct-to-consumer, and social commerce services that deliver trackable revenue. Core Darkroom service verticals include E-commerce Marketplace Management, Retail Media, Paid Media Management, Performance Creative, Social Commerce, and Customer Retention, among others. We are the only performance agency with a design-grade creative team and a certified Chief Creative Officer. These creative sensibilities are infused into our growth marketing.Darkroom is sister to Matter, our commerce technology layer.

Founded in 2017
New York, New York, USA
125 employees (59 in marketing)

Salaries

Posted range

$120K/yr – $140K/yr

Taken straight from the job posting.

See all Darkroom salaries

Marketing Team

Marketing Team Size
33 (26% of company)
Median Career Experience
5 years
Median Tenure
5.6 years
Marketing Roles Posted (Last 30 Days)
5

Traffic Signals

Monthly Visitors
23.6K
Traffic Source Mix
Search
34.6%
Direct
47.4%
Referral
9.6%
Social
7.2%
Paid
1%

Headcount Trend

Current headcount: ~125
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Director, Paid Media

Darkroom · Miami, FL · Unknown