Responsibilities

• Own the strategy, execution, optimization, and scaling of a $20M+ annual paid media budget across Meta, CTV, Paid Search, Native, Display, and emerging channels.
• Remain highly hands-on within advertising platforms, personally monitoring campaign performance and driving optimization efforts.
• Lead and mentor the creative team responsible for ad copy, video production, graphic design, editing, messaging, and campaign execution.
• Ensure all creative initiatives are driven by measurable performance, testing frameworks, and return on investment.
• Build structured experimentation programs that continuously improve creative performance, lead quality, and customer acquisition costs.
• Develop scalable marketing systems for campaign launches, QA, reporting, forecasting, budgeting, and operational excellence.
• Partner cross-functionally with executive leadership to align paid media strategy with overall business objectives.
• Develop executive dashboards and reporting that clearly communicate campaign performance, business impact, and future growth opportunities.
• Identify new acquisition channels, audience opportunities, and scaling strategies while maintaining profitability and efficiency.
• Foster a culture of accountability, innovation, continuous testing, and data-driven decision making across the marketing organization.

Requirements

• Bachelor's degree in Marketing, Business, Communications, or a related field (or equivalent experience).
• 8+ years of hands-on performance marketing experience with increasing leadership responsibility.
• Proven success managing $20M+ annual paid media budgets with strong ROAS and customer acquisition performance.
• Extensive expertise managing Meta Ads and Connected TV (CTV) campaigns at scale.
• Strong experience with Paid Search, Native Advertising, Display, and other digital acquisition channels.
• Experience leading creative teams responsible for content strategy, ad production, editing, testing, optimization, and performance measurement.
• Proven background within lead generation businesses that invest heavily in acquiring their own customers—not agency-side marketing.
• Deep understanding of attribution, conversion tracking, analytics, forecasting, and performance reporting.
• Demonstrated ability to build scalable marketing systems, testing frameworks, and operational processes.
• Exceptional leadership, analytical, communication, and project management skills with a passion for continuous optimization and measurable business growth.

Benefits

• Medical, dental, and vision insurance
• Paid Time Off and company holidays
• 401(k) with company match (if applicable)
• Executive-level ownership of a $20M+ annual paid media budget
• Opportunity to build and lead a best-in-class performance marketing organization
• Collaborative, fast-paced, data-driven culture
• Significant career growth with direct executive visibility