Responsibilities

• Independently manage clients and end-to-end advertising campaigns from inception through completion with high accountability, quality, and results
• Develop comprehensive, data-backed media plans aligned with client goals; take the lead on paid media POVs for clients or internal teams with limited paid experience
• Regularly present sophisticated media strategies, reporting, and performance insights directly to clients, while providing off-the-cuff POVs and proactively anticipating issues or feedback
• Oversee how campaigns are executed, optimized, and analyzed across digital and traditional platforms, including partner negotiation and contracting
• Foster strong working relationships across all client and internal specialty teams (Media Buying, Marketing Analytics, Insights, and Client Services) to set strategic goals around measurement, testing, and seamless execution
• Proactively identify areas for team-wide workflow and operational process improvements, partnering with senior leadership to implement scalable solutions
• Bring new ideas to advance the agency's media offering to senior leadership, drive team priorities, and operationalize new processes across the broader team
• Serve as a senior agency contact for key partners, evaluate new vendor technologies, manage yearly vendor endeavors, and negotiate rate discounts to ensure planning utilization
• Conduct deep-dive media, industry, and competitor research to stay abreast of market trends, inform strategic advertising plans, and evangelize the agency's media vision
• Contribute to agency growth through budgeting exercises, pitch deck development, and participation in new business pitches as needed

Requirements

• 8-11 years of relevant work experience in digital media strategy, planning, and direct-IO buying (agency experience preferred)
• Proven track record of independently running campaigns for corporate reputation, public affairs, and/or political clients
• Excitement to work on large corporate reputation accounts in addition to support of Democratic politics, non-profit, and advocacy opportunities as they arise
• Advanced analytical thinking capabilities, with strong hands-on experience utilizing media consumption tools (e.g. GWI, Comscore) and business intelligence/dashboard software (e.g. Datorama, Google Analytics, or Tableau)
• Demonstrated ability to quickly learn and navigate new digital systems, emerging media tech, and specialized proprietary tools with minimal downtime
• Expert-level proficiency in Microsoft Excel and Google Sheets for budget tracking, performance analysis, and data manipulation
• Exceptional organizational skills, rigorous attention to detail, and a demonstrated ability to manage multiple high-stakes projects simultaneously
• A readiness to work independently, think big, solve complex problems creatively, and scale leadership capabilities rapidly within a fast-paced environment
• Expectation to work from one of our physical offices (DC, NYC, SF, CHI, LA) at least 3 days a week (unless hiring under a fully remote arrangement)

Benefits

• BPI offers a wide range of benefits to U.S.-based employees, including 100% company-paid medical, dental, and vision insurance, a 401(k) program with employer match up to 4%, generous time off for vacation, $50 monthly phone reimbursement, unlimited sick time, and 16 weeks of paid leave for new parents . BPI's benefits prioritize employee wellness and progressive support to our diverse workforce.