Responsibilities

• Contribute to the development of full-funnel media strategies across channels
• Translate brand objectives into tactical media recommendations
• Analyze competitive insights and research to inform planning decisions
• Partner with Senior members of the team to build integrated, data-informed plans
• Own media flowcharts and budget allocations with accuracy and accountability
• Monitor plan performance in collaborations with Data & Analytics, Meda Tech & Operations and Biddable (Search, Social & Programmatic) teams
• Identify optimization opportunities and recommend adjustments
• Maintain planning tools and documentation with precision
• Lead portions of client meetings and internal cross-discipline status calls
• Present plan updates and explain strategic recommendations clearly

Requirements

• Bachelor’s degree (Advertising/Marketing, Communications, or Business preferred)
• 1-2 years of media planning experience (Pharma vertical is a plus!)
• Strong presentation and communication skills
• Ability to analyze data and translate into action
• Comfort managing budgets and planning documents
• Proficiency in Excel and Powerpoint
• Ability to manage multiple projects in a fast-paced environment
• Confidence to speak up and contribute to ideas