Associate Director, Paid Media

USA (Remote)

$130K/yr – $150K/yrSenior LevelFull time

Posted 2 days ago

Job Description

Responsibilities

  • Media Strategy and Planning
  • Translate client objectives and audience insights into integrated media strategies, channel plans, budgets, forecasts, and learning agendas.
  • Develop plans across programmatic, endemic, EHR, point-of-care, paid social, paid search, video, audio, and emerging channels.
  • Build strategies that reach healthcare professionals, patients, caregivers, office staff, access stakeholders, and the broader care team.
  • Create clear recommendations that explain what P10 proposes, why it matters, and how the investment supports client objectives.
  • Partner with Client Services, strategy, creative, technology, and analytics to integrate media into broader client planning.
  • Activation and Optimization
  • Plan, build, launch, buy, optimize, and troubleshoot campaigns across DSPs and other paid media platforms.
  • Manage budgets, pacing, audience quality, frequency, inventory, creative performance, conversions, and other relevant indicators.
  • Lead optimization decisions across audiences, channels, partners, bids, budgets, placements, and creative.

Requirements

  • Healthcare, pharmaceutical, biotechnology, or medical technology agency experience.
  • Recent experience building, launching, optimizing, and troubleshooting campaigns within DSPs and other paid media platforms.
  • Strong understanding of programmatic media, audience activation, inventory, bidding, optimization, brand safety, and frequency management.
  • Experience developing integrated media plans, budgets, forecasts, and client recommendations.
  • Working knowledge of paid social, paid search, video, audio, and other digital channels.
  • Ability to move comfortably between strategic client conversations and detailed platform execution.
  • Experience managing budgets, building client relationships, and contributing to business growth.
  • Strong communication, presentation, organization, and problem-solving skills.
  • We provide base salary, discretionary bonus and benefits to our employees.
  • Interested in working with us? Apply online today.
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Princeton10

Princeton10—Not an agency**The layer-laden teams. The prehistoric processes. The impersonal, ego-driven dog-and-pony shows. Take what you think you know about marketing and advertising agencies and burn it. P10 was born of the idea that if something isn’t working—or could work better—change it. And that’s exactly what we did. We know that what we’re not makes us who we are. And we’re not just another agency. We are people driven by a palpable passion and purpose, felt by our clients from the very first conversation. We’re the agency you never thought existed. We are P10.P10 brings together a team of diverse, remote-only, seasoned professionals to deliver exceptional value for our clients. Dare to do something different - join us.

Founded in 2017
Montclair, New Jersey, USA

Salaries

Posted range

$130K/yr – $150K/yr

Taken straight from the job posting.

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Associate Director, Paid Media

Princeton10 · USA · Remote