Responsibilities

• Brand Planning and Media Management: - Own the full Paid Media ecosystem, from strategy to execution, across DTC & HCP channels, for Branded programs - Develop and coordinate compelling DTC and HCP paid media plans with TA and Brand leads, Omnichannel colleagues and other relevant stakeholders to align with brand positioning and messaging - Identify innovative opportunities and coordinate across stakeholders for endorsement for test & learn - Manage agency partners for the portfolio of TAs and brands - Integrate strategic insights and analytics into performance drivers to ensure full impact and efficiency of optimization efforts - Work with media AOR and Orchestration to ensure appropriate planning, execution, optimization and analysis of all media activities while ensuring media buys are targeted efficiently and effectively - Support Market Development Paid Media and Media Integration efforts in partnership with patient marketing teams and Product Communications - Influencer Strategy & Execution: - Partner with Brands to integrate influencer marketing into brand programming - Develop compelling, integrated influencer plans using a mix of earned, owned, paid and shared tactics - Oversee execution of complex influencer programs, including sourcing, contracting, FTC compliance, reporting and optimization - Contribute thought leadership by identifying influencer and social trends and turning them into actionable POVs - Functional Area Leadership: - Support the Director, Paid & Earned Media in cross-functional working groups and functional area specific leadership projects - Collaboration with Internal Stakeholders: - Works closely with TA and Brand leads to ensure alignment on media strategy plans. Works with Orchestration teams to ensure alignment on strategy, planning and execution. Cross-functional interaction also includes relations with Procurement, CI&A, Communications, Regulatory and Legal stakeholders - Emerging Channels: Identify innovative and emerging opportunities, present to stakeholders, provide POVs and partner cross functionally to establish POCs to test and learn - Tracking and Optimization: Accountable to manage the brand/portfolio media budget in conjunction with overall media plan. Determine set-up, including testing methodologies, reporting requirements and modelling requirements, to ensure appropriate implementation and execution of plan. Develop robust and intelligent “test-and-learn” approach to campaigns and emergent trends. Partner with Commercial Effectiveness and external vendors to contract, create, measure and report on media conversion tracking. Follow internal and external procedures in managing contracts. Monitor/manage agency expenses while looking for efficiency opportunities to maximize value. Optimize spend and ensure that resources are appropriately allocated and quantities of services are maintained while costs remain on track and according to budget. Participate/host media plan specific status and optimization weekly, bi-weekly, monthly quarterly meetings when appropriate. Regularly track and reconcile expenses to ensure budget is on track - Emerging Channels: - Identify innovative and emerging opportunities, present to stakeholders, provide POVs and partner cross functionally to establish POCs to test and learn - Tracking and Optimization: - Strong understanding of regulatory, compliance and ethical considerations in engaging with HCPs and patients - Proven track record of innovative customer experiences tactics/high impact results (based on metrics/ROI) - Outstanding planning and organizational skills with exceptionally high attention to quality of detail and proven track record of results and follow up - Excellent written and verbal communication skills - Excellent stakeholder management skills, with ability to influence across organizational levels and collaborate with cross-functional teams across the organization - Embodies leadership behaviours, including authenticity, servant leadership, will, empathy, decisiveness and driving focus and simplicity Physical Requirements
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Requirements

• 10+ years paid media marketing experience required preferably with digital experience
• Experience working with external media agencies required
• Demonstrated ability to successfully operate in a fast-paced, dynamic environment
• Excellent strategic planning skills along with the ability to translate into tactics and operationalize for execution
• Knowledge of the pharmaceutical industry, including Medical, Regulatory, clinical processes and market dynamics
• Proven success in developing strategy through expert understanding of paid media
• Ability to manage complexity, including the leadership of work across competing priorities
• Strong strategic thinking and analytical skills, with the ability to translate insights into actionable paid media strategies to guide customer experiences
• Strong understanding of regulatory, compliance and ethical considerations in engaging with HCPs and patients
• Proven track record of innovative customer experience tactics/high impact results (based on metrics/ROI)

Preferred

• Bachelor’s degree in Marketing, Business or related field preferred OR equivalent relevant experience. Advanced degree preferred
• Patient tactical experience planning and driving impactful customer experiences preferred
• Excellent leadership skills with the ability to inspire and motivate others
• Outstanding planning and organizational skills with exceptionally high attention to quality of detail and proven track record of results and follow up

Benefits

• Employees are also eligible to participate in Company employee benefit programs including medical, dental and vision coverage; life insurance; disability insurance; 401(k) savings plan; flexible spending accounts; employee assistance program; tuition reimbursement program; and voluntary benefits such as group legal, critical illness, identity theft protection, pet insurance and auto/home insurance.