Director of Paid Media

USA (Remote)

$93K/yr - $109K/yr (Est.)Director/Executive7+ years expOther

Posted 4 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Drive paid search strategy and leadership for enterprise accounts, owning performance and cross-channel alignment.

  • Own paid search strategy, performance tracking, and cross-channel integration for multiple accounts.
  • Must-have: 7+ years in paid search with enterprise/client management experience.
  • Standout: Leadership of analytics-driven teams and executive-level client advisory.

Job Description

Responsibilities

  • Lead the development, implementation, and optimization of paid search strategies across multiple clients and industries.
  • Own channel performance metrics (ROAS, CPA, CTR, CVR, etc.) and ensure continuous improvement.
  • Oversee the integration of paid search with broader digital campaigns (SEO, paid social, programmatic).
  • Leverage data, audience insights, and market trends to inform testing strategies and future planning.
  • Serve as the primary strategic advisor for senior clients, including CMOs, VPs of Marketing, and other executive stakeholders.
  • Build and maintain strong, trusted relationships through proactive communication, business-focused reporting, and strategic recommendations.
  • Present campaign insights, performance updates, and strategic plans in executive-level meetings.
  • Translate marketing metrics into business KPIs to demonstrate value and ROI.
  • Manage and mentor a team of paid search managers and specialists.
  • Foster a culture of curiosity, accountability, and high performance.

Requirements

  • 7+ years of paid search experience, ideally in an agency or fast-paced environment.
  • 3+ years of experience managing enterprise-level or senior executive clients.
  • Proven success in leading multimillion-dollar search budgets with a focus on performance and ROI.
  • Deep knowledge of platforms such as Google Ads, Microsoft Ads, Google Shopping, YouTube Ads, and related tools (SA360, Google Analytics, Looker Studio, etc.).
  • Strong analytical skills and comfort with attribution models, forecasting, and measurement.
  • Exceptional presentation, communication, and storytelling skills.
  • Experience leading, mentoring, and developing high-performing teams.

Preferred

  • Experience with ecommerce and lead generation campaigns.
  • Familiarity with privacy-first marketing and conversion tracking best practices (GA4, Enhanced Conversions, etc.).
  • Certification in Google Ads and/or Microsoft Ads.
  • Experience with international or multi-language campaigns is a plus.
the COOL company logo

the COOL company

The COOL Company is a leader in AI-driven advertising technology, unifying creative automation, campaign activation, and attribution intelligence into a performance-driven platform for brands, agencies, and publishers.Fueled by proprietary AI infrastructure, intelligent agents, and first-party data, The COOL Company activates billions of impressions annually, driving greater investment efficiency, personalized creative, measurable performance outcomes, and stronger monetization. Its unified ad tech platform, COOLAI, enables customers to create, activate, and optimize omnichannel ad campaigns across CTV, digital display, search, and social channels with speed, precision, and transparency.

Founded in 2012
New York, New York, USA
47 employees (8 in marketing)