the COOL company logo

the COOL company

Brand · Internet Publishing

3.9

Company overview

The COOL Company is a leader in AI-driven advertising technology, unifying creative automation, campaign activation, and attribution intelligence into a performance-driven platform for brands, agencies, and publishers.Fueled by proprietary AI infrastructure, intelligent agents, and first-party data, The COOL Company activates billions of impressions annually, driving greater investment efficiency, personalized creative, measurable performance outcomes, and stronger monetization. Its unified ad tech platform, COOLAI, enables customers to create, activate, and optimize omnichannel ad campaigns across CTV, digital display, search, and social channels with speed, precision, and transparency.
Founded in 2012
New York, New York, USA
47 employees (8 in marketing)
79% recommend to a friend
78% positive business outlook

Salaries

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People

Headcount trend

Company growth over the last 12 months

Headcount -15.8% year over year

Funding

Total funding

$10.1M

Last raise

$5.2M

Series A, 9 years ago

Funding history

Jul 2017

Series A Insticator · $5.2M

Feb 2016

Seed Round Insticator · $2.7M

Mar 2015

Angel Round Insticator · $2.2M

Audience

Monthly website visitors
25.9K
Month over month-9.3%
Quarter over quarter-20.7%
Top sourceDirect (46.7%)
Ad budget per month$0.0
Average search rank51.3
Traffic source mix
Direct
46.7%
Search
30.9%
Referral
13.3%
Social
6.2%
Paid referral
1.9%

LinkedIn followers

Follower count and growth

Total followers

14.9K

12-mo growth

+1.1%

Monthly growth

+0.3%

News

Links