PAID MEDIA SPECIALIST (REMOTE/USA) - GDM (GRAY MEDIA GROUP)
FOX Carolina News
Brookhaven, GA (Remote)
$70K/yr - $95K/yrIn-houseFull-timeMid level3+ years exp.
13 hrs ago
Director of Paid Media
Walnut Creek, CA (Remote)
$140K/yr – $190K/yrDirector/Executive7+ years expFull time
Posted 3 weeks ago
Top 1% of applicants do these two things.
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Job Summary
Own and scale paid social for Home Services with AI-assisted planning, tight measurement, and cross-functional execution to hit lead and ROI targets.
- Own paid social strategy and cross-functional execution to hit CPL, CAC, ROAS targets.
- Build and scale the paid social capability with measurement, attribution, and AI-assisted planning.
- Lead testing and experimentation program across creative, audiences, landing pages, and bids.
Job Description
Responsibilities
- Own paid social & native display advertising for the Home Services vertical
- Build and scale Buyerlink’s paid social capability
- Own channel economics and investment
- Build a rigorous experimentation program
- Strengthen measurement and attribution
- Integrate AI into the paid media workflow
- Lead cross-functional execution
- Own paid social and native advertising strategy for Buyerlink’s Home Services vertical, with Meta as the primary platform.
- Build, launch, manage, and optimize campaigns across Facebook, Instagram, native, display, and emerging social platforms.
- Increase qualified lead volume while improving CPL, CAC, ROAS, lead acceptance, contact rates, revenue, and margin contribution.
Buyerlink
Buyerlink is a leading online auction marketplace for performance-based marketing. Conducting millions of auctions monthly, Buyerlink’s patented technology allows businesses to access hyper-targeted consumer demand at any scale. Offering Enhanced Clicks™, qualified leads, inbound calls, transfers, call-verified leads, and pre-set appointments, Buyerlink enables businesses to meet customers where they are. The Buyerlink platform is category-agnostic, and currently serves the automotive, home services, home warranty, insurance, legal, real estate, and solar sectors. Buyerlink is fully owned by One Planet Group, a hybrid tech firm that runs a suite of online technology and media businesses. Spanning a variety of industries including ad tech, publishing, and media, One Planet’s mission is to support strong business ideas while building an ethos that helps improve society and gives back to communities. In 2021, Buyerlink acquired FiveStrata, a cost-per-lead solution for the solar and home warranty industries, and RingPartner, a leader in the pay-per-call space. SkyRocket Media, a performance-based marketing company with established partnerships in the rent-to-own, foreclosure, and mortgage sectors, was acquired in 2022. With staff in Argentina, Armenia, Canada, Germany, Ukraine, and the United States, Buyerlink’s global headquarters is located in Walnut Creek, California.
