Responsibilities

• Own paid social and paid search strategy and performance, driving demand growth and new customer acquisition across channels (including paid marketing within marketplaces)
• Collaborate with our marketing agency daily to make strategic changes based on real-time business results
• Serve as the primary point person for paid social and search, owning creative direction based on performance, regular performance check-ins, and market awareness
• Bring forward proactive, market-informed ideas and creative suggestions within the creative workflow, while reacting to current performance
• Identify and evaluate new marketing channels, platforms, and partnership opportunities, to drive new customer growth
• Own each new initiative end-to-end: source the opportunity, own the partner/vendor relationship, and see it through full setup and launch
• Establish key KPI’s for each new initiative with clear reporting, using results to inform whether to scale, iterate, or sunset
• Partner with IT, merchandising, CRM and the broader marketing team as needed to support the technical setup and execution of new initiatives
• Focus on Brand marketing roll outs and iteration in support of growth initiatives
• Partner with the creative team on the wireframing and creative handoff process between digital marketing and creative inclusive of digital (static and video) and direct mail

Requirements

• Bachelor's degree in Marketing, Business, Analytics, or a related field (or equivalent experience)
• 7+ years of experience in paid digital marketing (paid social and paid search), ideally in ecommerce or retail, with experience driving new customer growth
• Track record of identifying, launching, and scaling new marketing channels, partnerships, or growth initiatives from the ground up
• Hands-on experience with marketing attribution and analytics platforms (e.g., Northbeam, Triple Whale, Rockerbox, GA4) and BI/reporting tools (e.g., Power BI, Pacvue)
• Proven people management experience, with a track record of developing direct reports and building ownership within a team
• Experience managing external agencies and channel partner relationships
• Strong analytical skills with the ability to translate performance data into clear, actionable storytelling for broader business audiences
• Ability to utilize co-work/agentic AI to analyze results, impact ad creation/delivery, drive creative ideation, and draw conclusions/actions.

Preferred

• Flexibility and adaptability to a constantly changing digital landscape and evolving internal processes
• Strong critical thinking, with the ability to build systems and reporting that free up time for meaningful analysis
• Effective problem solver, comfortable navigating ambiguity and inconsistencies in a growing tech stack
• Proactive communicator who shares a point of view and brings forward ideas rather than waiting to be asked
• Curiosity and interest in staying ahead of industry trends, competitor activity, and emerging AI-driven marketing technology
• Entrepreneurial, test-and-learn mindset, comfortable evaluating and standing up new channels or partnerships in the absence of an established playbook