Responsibilities

• Direct the development and implementation of NRF’s media relations strategy to advance organizational priorities, increase brand visibility, and support the interests of the retail industry
• Draft press releases, statements and other materials relating to policy positions, research and NRF events
• Oversee interviews conducted in NRF’s media studio
• Staff NRF spokespersons with print and broadcast interviews as needed
• Cultivate and maintain strategic relationships with reporters, editors, producers, and other key media contacts to expand NRF’s reach and influence
• Develop and deliver timely information to the press to build a positive media narrative surrounding the retail industry
• Lead cross-divisional collaboration to develop and align messaging on policy positions, industry trends, economic issues, and consumer research, ensuring consistency with NRF priorities and strategic objectives
• Develop opportunities for social media content across NRF-branded channels
• Lead media outreach and registration strategy for NRF events and activities, including Retail’s Big Show, to maximize visibility, strengthen stakeholder engagement, and support business objectives
• Manage fulfillment of NRF event media barter agreements

Requirements

• Bachelor’s degree in communications, marketing, journalism, or related discipline
• At least six years of progressively responsible experience in communications, public affairs, media relations, or marketing, including experience leading strategic media initiatives and high-visibility campaigns
• Hill experience a plus
• Excellent writing and editing skills, with the ability to translate complex and technical issues into clear, compelling messaging for external and internal audiences
• Ability to work in a fast-paced environment with strong attention to detail and organizational skills
• Ability to work independently and collaboratively, while managing multiple projects and driving results
• Demonstrated strategic judgment, sound decision-making, and professional initiative, with the ability to independently assess opportunities, manage competing priorities, and drive results
• Familiarity with Cision or other PR and media databases
• Excellent presentation skills
• Creative problem-solving skills

Preferred

• Hill experience a plus