Responsibilities

• Seek out and develop professional relationships with influencers and their entourages across social media platforms in order to set up cross-promotional partnerships
• Stay on top of social media trends from the latest TikTok audio to the newest Instagram aesthetic, and use them as inspiration to devise ways to encourage animal rights action for influencers
• Develop and oversee influencer experiences, photoshoots, events, and unboxing campaigns from start to finish—inclusive of concept development, execution, influencer communication, expense management, and event reporting
• Identify and pursue opportunities for influencer outreach, attending performances, festivals, and social media events, virtually and in-person when possible
• Attend brainstorms and weekly meetings with various departments to identify outreach and promo opportunities, discuss new and upcoming campaigns, and plan content
• Track, measure, and analyze performance across influencer marketing efforts to identify and share key learnings and insights
• Maintain a database of influencer contacts and engagement
• Perform any other duties assigned by the supervisor

Requirements

• Degree in a related field or relevant experience
• Prior social media marketing experience working with artists, brands, celebrities, or social media influencers
• You will need to have extensive knowledge of and interest in current trends
• You must know PETA campaigns and animal rights issues inside and out
• You must support PETA's philosophy and have the ability to advocate our positions on issues professionally
• You must have a working knowledge of social media influencers and an eye for seeking out influencers who are under the radar
• You must have experience creating content that has a point of view and demonstrates knowledge of current trends, including video and photo content
• You'll be working quickly and navigating a large organization with many goals. We need a go-getter with a passion to work both independently and as part of a team
• You must have excellent written and verbal communication skills
• You must have the proven ability to prioritize work, handle multiple tasks, work well under pressure, and meet deadlines

Benefits

• A list of benefits available to qualified employees is available here.