Responsibilities

• Lead regional media strategy development and cross-market activation for LATAM Growth Markets.
• Create cross‑region media playbooks, templates, and operating frameworks that enable rapid and repeatable planning.
• Develop and maintain country-level marketing strategies and budgets, balancing global priorities with local market realities.
• Partner with regional and distributor marketing teams to co-develop localized plans that reflect cultural nuances, market maturity, and commercial potential (specific markets across LATAM).
• Translate commercial and brand goals into clear, actionable media briefs for regional teams and agency partners.
• Ensure media plans align with global priorities while reflecting local nuance and market realities.
• Lead media transformation initiatives that improve speed, agility, automation, and measurement maturity.
• Oversee planning, activation, and optimization across digital, social, OLV/CTV, OOH, and emerging channels.
• Guide markets on budget allocation frameworks, ensuring investments maximize ROI and support quarterly forecasts.
• Review weekly performance data across media mix, creative, and pacing; provide direction to optimize in real time.
• Triangulate insights across analytics, MMM, brand lift, and in‑platform metrics to refine strategies and build learning agendas.
• Serve as the senior media partner for Growth Markets—collaborating with Brand, Creative, IMC, Social, Performance Media, Insights, Amazon/Retail, and Market GMs.
• Build bridges between global and regional teams to ensure connection, consistency, and shared learnings.
• Lead global and regional agency relationships—overseeing briefing, performance reviews, optimizations, and quarterly business updates.
• Partner with local teams to ensure media supports commercial plans, distribution timelines, and product launch calendars.
• Mentor and guide regional marketers, elevating media expertise across Growth Markets.
• Establish a global‑to‑local media leadership framework that enhances consistency and operational excellence.
• Act as a key member of the global media leadership team, providing insights and recommendations to senior executives.
• Present strategies, performance updates, and opportunities with clarity, confidence, and influence.
• Champion measurement excellence across Growth Markets, showcasing leadership across audience strategy, and incrementality frameworks.

Requirements

• 10–15+ years of experience in media strategy, planning, and investment across global or multi‑market environments.
• Proven experience driving full‑funnel media programs in high‑growth consumer categories (tech, appliances, CPG, retail, etc.).
• Strong analytical mindset with experience leveraging MMM, analytics dashboards, DSPs, platform tools, and audience insights.
• Demonstrated success managing complex budgets and leading agency relationships.
• Strong communication, collaboration, and stakeholder leadership skills.
• Experience in matrixed, multinational environments with the ability to influence without authority.

Preferred

• Experience in high‑growth consumer brands or multi-category portfolio environments.
• Demonstrated success driving SKU‑level performance and retailer‑aligned media activation.
• Oversight of growth or emerging regions (EMEA, Middle East, Africa, LATAM).
• Familiarity with distributor models, retail media networks and shopper media ecosystems.
• Experience leading content systems, media transformations, or global playbook development.

Benefits

• medical insurance
• dental insurance
• vision insurance
• flexible spending accounts
• health savings accounts (HSA) with company contribution
• 401(k) retirement plan with matching
• employee stock purchase program
• life insurance
• AD&D
• short-term disability insurance
• long-term disability insurance
• generous paid time off
• company holidays
• parental leave
• identity theft protection
• pet insurance
• pre-paid legal insurance
• back-up child and eldercare days
• product discounts
• referral bonus program