Director Measurement & Advanced Analytics

Responsibilities

• Drives the agency’s approach to measurement, analytics, and digital ad operations
• Oversees all in-house measurement subject matter experts (analysts and ad ops) and works with third parties and contractors as needed
• Responsible for growing and evolving the Measurement team, services, capabilities, and processes to ensure Blue Chip has a competitive edge and opportunities for growth
• Demonstrates leadership in all areas of media, measurement, analytics, and ad operations
• Looks for ways to streamline reporting and create more efficiencies in workflow, bringing more advanced reporting capabilities into the mix
• Prior to any campaigns/websites launching, the DMAA is responsible for the oversight and management of setting KPI goals, creating/implementing the plan for how to get those measurements and overseeing the optimization for improving the results of the campaign (across all campaigns)
• Oversees and drives collaboration between Measurement, Integrated Media, SPARQ and Client Leadership teams to define, extract, and synthesize available data and share results and insight with clients
• Manages, across all clients, the performance of online campaign reporting and conversion analyses, interprets results and develops recommendations for clients and internal team members
• Packages and presents analytical findings and communicates (both written and verbal) complex concepts to internal teams as well as client teams (oversees the team that does the same)
• Oversees the quality control of deliverables from all analysts across the team

Requirements

• Education: Bachelor’s Degree from an accredited four-year college or university preferred
• Degree in Math, Statistics, Economics, Business, Marketing, or other quantitative discipline
• 10+ years of relevant marketing/measurement/management experience required
• Thorough working knowledge of digital disciplines including, but not limited to websites, mobile sites/apps, social media, SEO, SEM, banner advertising, digital coupons, digital video, content marketing, etc.
• Experience with digital analytics & attribution tools (ex. Google Analytics, Tableau, Datorama)
• Experience with 3rd party hosting/tracking tools for Display and Video campaigns (ex. Flashtalking, DV360, Pointroll, Integral Ad Sciences)
• Collaborative professional who appreciates working in a team atmosphere

Preferred

• Strong knowledge of offline media is preferred
• Shopper marketing experience is preferred