Director, MarTech Data & Platforms - P&C

Responsibilities

• Deliver zero-copy zero-share data from Snowflake to Salesforce CDP for use in multiple downstream channels including, but not limited to, email, outbound call, 2-way SMS, direct mail, on-site placements and call-center rep offers.
• Precisely execute data delivery, with a focus on data freshness, audience accuracy, send readiness, governance, and business context.
• Partner with IT to align architectural standards for CDP hydration patterns including schema mapping, identity resolution, batch vs. real-time and full historical loads vs. incremental deltas.
• Ensure pipeline reliability and stability with monitoring, alerting, and reconciliation.
• Specifically responsible for technical aspects of journeys, triggers, and decisioning, in close partnership with the audience and channel teams.
• Manage a small team of data engineers and technical platform leads including hiring, coaching, and setting a high bar for execution.
• Always-on learning and staying technical enough to challenge designs and unblock the team will be critical.
• Understand and enable consent, preference, suppressions, and privacy requirements.
• Partner with enterprise MarTech team on enabling additional platform integrations for real-time personalization, creative and workflow, and NLP-based SMS, including Pega, AEM & Workfront, and Drips.

Preferred

• 5+ years of journey orchestration experience within Financial Services, Insurance, or another regulated industry.
• Experience with Salesforce Marketing Cloud, CDPs, enterprise marketing automation platforms, or similar Martech ecosystems. Salesforce Marketing Cloud Certifications a plus.
• Proficiency with SQL, Python, JSON, APIs, with the ability to troubleshoot and optimize technical solutions.
• Experience with AI including agentic capabilities (like AgentForce, CoCo and related technologies) and data context needed to power agents.
• Prior experience managing complex audience strategies and defining audience requirements to ensure alignment with customer needs and business objectives.
• A strong foundation in leveraging data to fuel campaign optimizations including familiarity with Next Best Action and predictive models to drive leads prioritization and scoring.
• Highly effective communicator and relationship-builder who can influence stakeholders through both data-driven recommendations and strong cross-functional partnerships.
• US military experience gained through military service or gained as a military spouse / domestic partner.

Benefits

• Benefits: At USAA our employees enjoy best-in-class benefits to support their physical, financial, and emotional wellness. These benefits include comprehensive medical, dental and vision plans, 401(k), pension, life insurance, parental benefits, adoption assistance, paid time off program with paid holidays plus 16 paid volunteer hours, and various wellness programs. Additionally, our career path planning and continuing education assists employees with their professional goals.
• For more details on our outstanding benefits, visit our benefits page on USAAjobs.com.