Director of Marketing

Responsibilities

• Own and drive UGP’s overall marketing strategy across all channels, aligning initiatives with company growth and revenue goals
• Lead and develop the marketing team, including oversight of the content and social function, setting priorities and building team capability
• Oversee customer lifecycle marketing (CLM), including email, SMS, and retention campaigns that engage clients throughout their journey with UGP
• Plan, execute, and manage integrated marketing campaigns (paid and organic) from concept through performance measurement
• Build, manage, and grow UGP’s creator and athlete partnership program, including sourcing, negotiating, and activating relationships with golf influencers, creators, and athletes
• Own UGP’s brand identity and voice, ensuring consistency across all channels, partnerships, and locations
• Oversee the UGP website, including content, user experience, and ongoing optimization, partnering with developers or agencies as needed
• Own the marketing budget and allocate spend across channels, campaigns, and partnerships to maximize return on investment
• Track, analyze, and report on marketing KPIs (funnel metrics, campaign performance, CAC/LTV, etc.) to inform strategy and demonstrate impact
• Manage relationships with external agencies and vendors (creative, paid media, PR, etc.) as needed

Requirements

• Golf industry knowledge or enthusiasm is a must!
• Bachelor’s degree in Marketing, Business, Communications, or related field; MBA a plus
• 7+ years of progressive marketing experience, including experience owning a marketing function or leading a team, ideally in sports, fitness, wellness, or lifestyle brands
• Strong leadership and people management skills, with experience managing or mentoring a team
• Proven experience with customer lifecycle marketing (CLM), including email, SMS, and CRM driven retention campaigns
• Track record of planning and executing multichannel marketing campaigns that drive measurable funnel and revenue results
• Experience building and managing creator, influencer, or athlete partnership programs
• Strong grasp of digital funnel performance and marketing analytics tools (e.g., Google Analytics, CRM/marketing automation platforms), with the ability to translate data into strategy
• Experience owning brand strategy and identity across channels and touchpoints
• Budget management experience, with the ability to allocate spend across channels for maximum ROI

Benefits

• Comprehensive health insurance
• Dental Insurance
• Vision Insurance
• Life Insurance
• Paid Time Off
• Parental Leave
• 401(k) Retirement Savings Plan
• Employer Matching for 401(k) Contributions
• Professional Development Assistance
• Employee Discounts on Apparel, Clubs, and UGP Services