Director, Marketing Technology and Transformation

Responsibilities

• Own and maintain Marketing’s multi-year MarTech technology roadmap across Zelle, Paze, Certos, and shared Marketing functions
• Set clear priorities for technology improvements with a network-first approach, based on business need, expected value, cost, risk, ease of use, and ability to support Marketing priorities
• Recommend when Marketing should improve an existing tool, integrate systems, build a capability, purchase new technology, or retire a tool
• Develop business cases and funding recommendations for major technology investments and present recommendations and tradeoffs to senior leaders
• Work with Technology, Data and Sales Operations to deliver the platforms and solutions needed for Marketing's CRM, brand health and campaign attribution initiatives
• Lead efforts to improve the Marketing processes that have the greatest impact on speed, capacity, quality, cost, or risk
• Map important processes from beginning to end to understand to identify friction points and redesign processes using automation, AI, reusable components, and self-service capabilities
• Establish reusable processes, standards, platforms, and self-service capabilities across brands while preserving legitimate business, regulatory, and customer requirements
• Define transformation success measures and track adoption, capacity creation, cycle-time improvement, cost savings, risk reduction, and other business outcomes
• Identify, prototype, and lead delivery of automations, AI-enabled workflows, integrations, and lightweight tools that improve speed, quality, or capacity

Requirements

• Bachelor's degree or equivalent combination of education and relevant experience
• Typically has 12 or more years of experience or demonstrated portfolio consistent with experience required of the role in marketing technology, marketing automation, product management, solutions architecture, process improvement, or related disciplines
• Demonstrated experience developing multi-year strategies, roadmaps, investment cases, and executive recommendations for complex technology or transformation portfolios
• Proven ability to develop business cases, evaluate technology investments, manage vendors, and communicate recommendations to senior leaders
• Demonstrated leadership of complex, cross-functional teams and enterprise transformation initiatives, establish alignment across functions, and drive decisions without relying solely on formal authority
• Effective communication and presentation skills, with demonstrated ability to translate complex technology and transformation topics into clear business implications, investment choices, risks, and recommendations
• Candidates responding to this posting must independently possess the eligibility to work in the United States, for any employer, at the date of hire
• This position is ineligible for employment Visa sponsorship

Preferred

• Experience modernizing marketing technology or operations in a regulated, high-control, or complex enterprise environment
• Demonstrated use of generative AI, decision automation, or intelligent workflow tools to solve real business-process problems
• Product-management, process-improvement, change-management, architecture, or agile delivery training or certification