Responsibilities

• Define and own the dual MarTech roadmap, covering both the product roadmap for what Elastic builds and the vendor roadmap for what Elastic buys, ensuring investments align with marketing and business objectives and that internal and external capabilities complement each other
• Own and maintain the build vs. buy evaluation framework, including decision criteria, business case methodology, and recommendation process
• Partner with XCMO and cross-functional stakeholders to translate campaign, demand gen, and go-to-market priorities into clear, actionable technology initiatives that drive execution, automation, and seller engagement
• Monitor emerging tools, trends, and AI-powered capabilities to continuously assess their relevance to Elastic's stack
• Own the product vision and prioritization for internally built marketing applications, including our custom React-based application
• Directly manage engineers, defining requirements, sprint priorities, release cycles, and technical architecture decisions for first-party tools
• Set engineering standards and make deliberate tradeoffs around technical debt, scalability, and capacity between net-new development and maintaining existing applications
• Lead change management for new tool introductions, deprecations, and workflow migrations to ensure smooth transitions and solid adoption across impacted teams
• Own the MarTech budget, including forecasting, headcount and vendor spend planning, renewal management, and ongoing spend optimization
• Establish and enforce policies for tool usage, data standards, access controls, and vendor contracts; maintain a centralized inventory of all tools, licenses, and renewals

Requirements

• 10+ years in marketing operations, platform/product management, or business systems with a robust focus on tooling and infrastructure
• 6+ years of people management, including leading managers and cross-functional teams
• Proficient knowledge of B2B marketing and sales workflows, especially campaign execution, CRM integration, and lead management workflows
• Experience delivering internal tools or custom applications in collaboration with engineering and program teams
• Proficiency in platform thinking, with the ability to guide strategic roadmaps and drive execution across multiple teams
• Proven ability to partner across functions and influence senior team members and executives
• Well-developed program management instincts and an ability to balance iteration with long-term scale

Preferred

• Experience in a global, high-growth SaaS environment.
• Familiarity with Salesforce, Marketo, or other key GTM tools.
• Exposure to compliance, data governance, and system integration challenges.
• Background leading platform simplification or tool consolidation efforts.

Benefits

• Competitive pay based on the work you do here and not your previous salary
• Health coverage for you and your family in many locations
• Ability to craft your calendar with flexible locations and schedules for many roles
• Generous number of vacation days each year
• Increase your impact - We match up to $2000 (or local currency equivalent) for financial donations and service
• Up to 40 hours each year to use toward volunteer projects you love
• Embracing parenthood with a minimum of 16 weeks of parental leave