Director, Marketing Technology & Data Strategy Operations at Spark Foundry | Chicago, IL | $135K/yr – $194K/yr

Spark Foundry

Director, Marketing Technology & Data Strategy Operations

Chicago, IL (On-site)

$135K/yr – $194K/yrDirector/Executive8+ years expFull time

Posted 5 months ago

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Job Summary

A data-driven advertising role focused on leveraging audience insights and CDP/identity solutions to drive ROI for clients. The summary highlights responsibility for guiding data usage, explaining technical concepts, and mentoring teams, alongside client relationship ownership and decision-making. Benefits emphasize comprehensive programs and inclusive policies.

Job Description

Responsibilities

Be an in-house expert on how audience and data-led digital advertising can provide ROI for clients
Guide and drive use of audience data to impact media strategies for client account(s) based on overall objectives
Understand how platform/data technologies work and offer the ability to explain technical concepts in ordinary terms (be technically savvy & understand the opportunities and limitations)
Identify opportunities and industry learning. Meet with vendors and provide a POV with a client lens and in desired format. Educate/evangelize the findings
Develop personalization strategy across all channels- customers, prospects on mobile, desktop, client website, CRM, etc.
Partner with internal Activation teams to support media activation as well as advanced data use cases
Oversee relationship with CDP, Identity Resolution, and project manage the deployment and activation of these and other data technology solutions
Share knowledge with client and internal teams regarding audience insights and results to impact business needs
Manages team independently
Owns client business-related decisions, with input where necessary

Spark Foundry

3.9 Glassdoor

As one of the fastest-growing global media agency networks, Spark Foundry is not beholden to legacy.We embrace nimbleness, agility and open-mindedness as part of our Startup Spirit. But as part of Publicis Media, we tap into a Powerhouse Soul, gaining access to first-mover opportunities alongside market-shaping clout, plus leading-edge AI and technology.Together, our Startup Spirit and Powerhouse Soul allow us to innovate and iterate faster than any other agency, bringing clients a distinct competitive advantage. Our innovative experiences have been recognized by Cannes Lions, Effies, Shortys and Webbys, all delivered by best-in-class talent across more than 70 global offices. Spark Foundry is part of the global Publicis Media agency network, a key division of Publicis Groupe [Euronext Paris FR0000130577, CAC 40].

Founded in 2016

New York, New York, USA

3.1K employees (807 in marketing)

www.sparkfoundryww.com

78% recommend to a friend

81% CEO approval