Responsibilities

• Own the end-to-end marketing budget process, to include planning, allocation, in-year reprioritization, and reporting, so every marketing leader and Finance partner works from a single, trusted view of spend across all pillars.
• Analyze and recommend cross-channel investment optimizations using CAC, LTV, Retention, and ROI to inform the media mix approach.
• Partner with marketing leadership and Finance to build annual and quarterly budget scenarios, translating business goals into funding recommendations and clearly laying out the tradeoffs behind them.
• Assess and surface risk across the marketing plan by focusing on pacing, channel concentration, dependency, and forecast variance, and bring forward mitigation options before they become problems.
• Build the operating cadence, encompassing planning cycles, budget reviews, cross-pillar syncs, and reporting rhythms so that every marketing channel and team is oriented around the same goals and priorities.
• Serve as the analytical backbone for marketing leadership, turning performance and spend data into clear, defensible recommendations that inform investment decisions.
• Partner cross-functionally with Finance, Data, and every marketing pillar, including Acquisition, Lifecycle, Brand, and Creative, to keep planning assumptions, KPIs, and definitions consistent across the org.
• Lead post-mortems and forecasting reviews on major marketing investments, capturing lessons learned and feeding them back into the next planning cycle.
• Build and maintain the tools, trackers, and reporting infrastructure that make marketing spend and performance visible to stakeholders at every level, from channel owners to executive leadership.

Requirements

• 12+ years of experience in channel marketing analytics, strategic finance, FP&A, or marketing strategy and planning, ideally with exposure to a DTC or subscription business.
• You're deeply numbers-driven, are comfortable building financial models, budget scenarios, and forecasts, and translating them into clear recommendations for non-financial stakeholders.
• You have experience partnering with Finance and cross-functional leaders on budget planning, allocation, and tradeoff decisions.
• You know how to spot risk early in pacing, concentration, or forecast variance, and bring structured, credible recommendations to leadership.
• You've built or run planning cadences and operating rhythms that keep a multi-channel or multi-team organization aligned around shared goals.
• You have strong executive presence and can communicate complex tradeoffs simply and persuasively to senior stakeholders.
• You're comfortable being the person in the room who asks "does this add up," and you bring structure to ambiguity.
• You are able to thrive in a fast-paced and ambiguous environment, naturally curious and proactive self-starter, constantly on the lookout for new opportunities and solutions
• You're an owner, have excellent problem-solving skills and can prioritize tasks effectively, with a strong attention to detail
• You are detail-oriented and proactive, you thrive as a self-starter and excel in managing multiple projects simultaneously

Benefits

• Dog-friendly office in SoHo
• Market-competitive compensation and equity packages
• Comprehensive Healthcare, Dental, and Vision
• Company supported mental health benefits
• 12 week paid parental leave
• Competitive 401k plan with company match
• Flexible PTO
• Discounted fresh food for your pup
• Your pet interrupting video calls (and in-person meetings) is now a feature, not a bug