Company overview

The Farmer’s Dog was created by two dog lovers to radically improve the $100 billion global pet food industry — starting with a subscription service that sends freshly-made food directly to customers’ doors. Brett Podolsky’s dog Jada suffered from severe stomach issues for the first two years of her life, before he tried home-cooking for her on the advice of a vet. Seemingly overnight, she was cured. Brett soon realized that the way pet food was being marketed was very different than the way it was made, so he teamed up with his friend, Jonathan Regev (and his dog, Buddy), to build the product they wished existed for their own dogs. Today, The Farmer’s Dog has served hundreds of millions of meals nationwide through its personalized plans, delivering fresh, healthy food to dogs and peace of mind to their humans. Long term, our aim is to simplify every part of pet care, bettering the lives of the animals who make our lives better. To date, The Farmer’s Dog has raised over $150M in funding to help us build a company as healthy as the dogs who are eating those meals. We're backed by the early investors of Warby Parker, Dollar Shave Club, Sweetgreen, and Glossier, and are aiming to build a company as healthy as the dogs we feed.Join The Farmer’s Dog team as we continue to figure out ways of bringing peace of mind to customers, health to their companions, and much-needed change to the way people feed and care for their pets.We want everyone who works at The Farmer’s Dog to be their authentic selves. For dogs, authenticity is the default. For people, we need to be more intentional about creating an environment where authenticity is the norm. That’s why we’re committed to hiring and supporting a diverse workforce, and investing in policies, hiring processes, and training that create and sustain an inclusive team.
Founded in 2014
New York, New York, USA
931 employees (70 in marketing)
50% recommend to a friend
60% positive business outlook

Salaries

Typical salary range

$170,000 – $210,000

/ yr

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People

Hiring activity

Open marketing jobs over time

10 open now

Headcount trend

Company growth over the last 12 months

Headcount +37% year over year

Funding

Total funding

$103.1M

Last raise

$54M

Series C, 6 years ago

Funding history

Jan 2020

Series C The Farmer'S Dog · $54M

Jan 2019

Series B The Farmer'S Dog · $39M

May 2017

Series A The Farmer'S Dog · $8.1M

May 2016

Seed Round The Farmer'S Dog · $2M

Audience

Monthly website visitors
7.5M
Month over month-2.7%
Quarter over quarter+166.8%
Top sourceDirect (55.3%)
Ad budget per month$1.1M
Average search rank53.5
Traffic source mix
Direct
55.3%
Search
33.6%
Referral
5.2%
Social
3.8%
Paid referral
2%

LinkedIn followers

Follower count and growth

Total followers

66.6K

12-mo growth

+35.3%

Monthly growth

+2.6%

News

Links