Director of Marketing

Responsibilities

• Develop and execute a marketing strategy that supports our growth, expanding services, multiple locations, and long-term goals
• Drive measurable results in adoptions, service use, fundraising participation, event attendance, and community engagement
• Set annual priorities and performance goals, and manage the marketing budget
• Keep SPCA Cincinnati ’ s identity cohesive across all locations, programs, and services
• Guide brand direction, visual identity, and core messaging
• Establish and maintain brand standards and guidelines
• Maintain final approval of all new and major campaigns, and oversee the approval process for marketing materials
• Lead website strategy, SEO, email marketing, digital advertising, and audience development
• Own paid media strategy and budget
• Lead social media strategy and reporting, working with the Social Media Manager

Requirements

• Bachelor ’ s degree in Marketing, Business, Communications, or a related field
• 7 - 10 years of marketing experience, including strategy and budget ownership
• Experience with brand strategy and paid media
• Experience leading a team and managing agencies or vendors
• Strong project management skills, with the ability to juggle several priorities at once in a lean, fast-moving team
• Comfortable working at both the strategy level and the hands-on level
• Strong analytical skills, with the ability to turn data into decisions
• Excellent written and verbal communication
• Nonprofit experience, including fundraising content development is a plus