Director, Marketing Services and Operations

Responsibilities

• Lead, coach, and develop a multidisciplinary team spanning creative design, web, video, marketing automation, digital channel execution, and project management.
• Define team structure, roles, performance expectations, development plans, succession needs, and hiring priorities.
• Create an accountable and service-oriented culture that values quality, responsiveness, clear ownership, and constructive challenge.
• Set standards for managers and specialists while allowing functional experts appropriate authority within their disciplines.
• Lead the development of a companywide brand strategy that defines how Zymo Research should be understood and differentiated by customers, partners, employees, and other priority audiences.
• Assess the current brand through customer and stakeholder research, competitive analysis, existing-asset review, and evaluation of brand awareness, perception, consistency, and relevance.
• Define or refine the brand purpose, promise, positioning, architecture, personality, narrative, and core messaging framework in alignment with corporate and commercial strategy.
• Translate the approved brand strategy into practical verbal, visual, digital, and customer-experience standards that can be applied consistently across products, segments, regions, and channels.
• Develop the implementation roadmap, governance model, training, tools, templates, and approval processes required to embed the brand across the organization.
• Establish brand-health measures and a repeatable process for monitoring awareness, perception, preference, consistency, and adoption; recommend changes based on evidence.

Requirements

• Bachelor's degree in marketing, communications, business, digital media, creative production, or a related field, or equivalent professional experience.
• At least 10 years of progressive experience in marketing services, marketing operations, integrated production, creative operations, an in-house agency, or a comparable multidisciplinary marketing environment.
• At least 4 years of direct people-leadership experience
• Demonstrated experience developing, securing approval for, and implementing an enterprise or corporate brand strategy, including research, positioning, brand architecture, messaging, governance, and organizational rollout.
• Demonstrated experience owning a B2B website or digital-platform roadmap, including content-management governance, information architecture, user experience, search optimization, analytics, conversion optimization, content operations, and cross-functional delivery with IT.
• Demonstrated success building or improving intake, prioritization, project management, capacity planning, review, approval, and delivery processes.
• Working knowledge of creative production, web, email and marketing automation, paid digital media, video, campaign measurement, and vendor management. Deep hands-on expertise in every discipline is not required.
• Experience managing budgets, agencies, contractors, software platforms, and competing stakeholder demands.
• Ability to connect marketing execution to business objectives, interpret performance data, and make practical tradeoffs involving speed, quality, cost, and impact.
• Strong executive communication, stakeholder management, coaching, problem-solving, and change-management skills.

Preferred

• Experience in life sciences, biotechnology, diagnostics, healthcare, scientific tools, or another technically complex B2B industry.
• Experience leading a corporate rebrand or major brand transformation in a technically complex, global, or multi-portfolio organization.
• Experience supporting global markets, distributors, channel partners, and region-specific execution.
• Familiarity with HubSpot or a comparable marketing-automation platform; Google Ads and analytics tools; enterprise content-management systems; Monday.com, Workfront, Asana, or comparable workflow platforms; digital asset management; and Adobe Creative Cloud.
• Experience implementing campaign taxonomies, attribution standards, testing programs, website governance, consent and privacy controls, or accessibility standards.
• Prior leadership experience in an internal agency, centralized marketing-services group, or high-volume creative and digital production environment.

Benefits

• Medical, Dental, Vision, and Life Insurance Coverages
• EAP Sessions
• Vacation Time plus Company Holidays
• Paid Sick Leave
• Generous 401(K) with matching
• Employee Referral Bonus
• Complimentary fruit, snacks, and beverages
• Complimentary catered lunches on Thursdays
• Complimentary EV Charging
• Cell phone stipend