Director of Marketing

Director of Marketing – Retina Business

Waltham, MA (Remote)

$185K/yr – $250K/yrDirector/Executive8+ years expFull time

Posted 5 weeks ago

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Job Summary

Own end-to-end launch, thought-leader engagement, and market-access playbooks for retina products while coordinating cross-functional teams, agencies, and congress presence to drive specialist adoption.

Launch and Omnichannel Execution: align HCP and patient playbooks with targeted media across journals and SEM.
Thought Leadership & Congress: manage TLL, Speaker Bureau, and major conference presence for clinical impact.
Insights & Agency Oversight: lead market research and govern AOR/vendor delivery on time and budget.

Job Description

Launch Strategy & Tactical Execution ( CYKLX )
Launch Campaigns: Architect and execute the comprehensive global positioning, branding, and core messaging framework for CYKLX .
HCP & Consumer Omnichannel Tactics: Lead the creation of all healthcare professional (HCP) and consumer/patient launch tactics, including digital, print, point-of-care, and interactive educational materials.
Media Strategy: Develop and oversee a sophisticated, targeted media deployment strategy across programmatic digital display, medical journals, and search engine marketing (SEM).
Thought Leadership & Peer-to-Peer Marketing
Thought Leader Liaison (TLL) Management: Direct and manage the TLL team to ensure compliant, high-impact field engagement with regional and national Key Opinion Leaders (KOLs).
Speaker Bureau Creation: Establish, train, and maintain the official CYKLX Speaker Bureau, ensuring strict compliance, high-quality clinical delivery, and strategic geographic coverage.
Congress & Convention Strategy: Design and execute a commanding presence at major medical congresses (e.g., ASRS, AAO, Retina Society), overseeing scientific booth design, product theaters, and corporate sponsorship opportunities.
Insights, Analytics & Agency Oversight
Market Research: Lead all primary and secondary market research initiatives to extract deep behavioral insights from retina specialists, patients, and practice managers.
Creative Agency Management: Identify, onboard, and manage the agency of record (AOR) and specialized digital/production vendors, ensuring projects are delivered on time, within budget, and on strategy.
Managed Markets, Reimbursement & Private Equity Strategy
Market Access Collaboration: Partner intimately with the Market Access team to proactively identify marketplace gaps, resource needs, and customized pull-through marketing tactics.
Payer & Reimbursement Alignment: Work closely with the Reimbursement team to create impactful value dossiers, co-pay assistance collateral, and hub marketing resources supporting buy-and-bill dynamics.
Private Equity (PE) Marketing Strategy: Formulate specific commercial marketing strategies tailored to corporate stakeholders at private equity-backed retina management platforms and large consolidated mega-practices.
Functional Competencies & Expectations
Core Focus Areas & Strategic Objectives:
Buy-and-Bill Economics: Deep mastery of J-codes, specialty distribution, and ASP-based practice workflows.
KOL Engagement: Nurturing tier-1 academic relationships and maximizing thought leader advocacy.
Cross-Functional Collaboration: Aligning seamlessly with Sales, Training, Medical Affairs, and Regulatory teams.