Director, Marketing Planning and Strategy - Walmart Connect International  

Hoboken, NJ (On-site)

$132K/yr – $264K/yrDirector/Executive8+ years expFull time

Posted 9 hrs ago

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Job Summary

Own the strategic marketing narrative for Walmart Connect International, partnering with country leaders to align regional priorities with U.S. planning and scale campaigns, events, and messaging across markets.

  • Own the international marketing narrative
  • Develop market-specific positioning and messaging frameworks

Job Description

Responsibilities

  • Serve as the primary marketing partner to Walmart Connect Marketing leaders across Canada, Mexico and Chile.
  • Develop deep understanding of each market's business strategy, commercial priorities, advertiser needs and competitive landscape.
  • Represent international market priorities within U.S. Walmart Connect Marketing planning, ensuring global initiatives reflect regional business needs.
  • Identify opportunities to scale successful ideas, campaigns and innovations across markets.
  • Build stronger collaboration between international markets and the U.S. marketing organization.
  • Support expansion into future Walmart Connect international markets as the business grows.
  • Own the strategic marketing narrative for Walmart Connect International.
  • Develop market-specific positioning that aligns with the global Walmart Connect brand while reflecting local customer needs.
  • Partner with country marketing leaders to define annual messaging priorities.
  • Develop messaging frameworks, value propositions and positioning guides for each market based on the global value proposition

Requirements

  • 8–10+ years of experience in integrated marketing, B2B marketing, content strategy, events, communications or brand marketing.
  • Experience leading cross-functional marketing initiatives across multiple stakeholders and geographies.
  • Strong executive writing, storytelling and presentation development skills.
  • Experience developing strategic positioning and executive narratives.
  • Proven ability to influence without direct authority across matrixed organizations.
  • Strong program management and organizational leadership skills.
  • Bachelor's degree in Business, Marketing, Communications, or related field and 4 years' experience in marketing or related field OR 7 years'experience in marketing or related field.
  • 1 year's supervisory experience or experience leading cross-functional projects.

Preferred

  • Spanish language proficiency preferred.
  • International or global marketing experience.
  • Experience supporting multiple countries or regions.

Benefits

  • At Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet.
  • Health benefits include medical, vision and dental coverage.
  • Financial benefits include 401(k), stock purchase and company-paid life insurance.
  • Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting.
  • Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.
  • You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes.
  • The amount you receive depends on your job classification and length of employment.
  • It will meet or exceed the requirements of paid sick leave laws, where applicable.
  • For information about PTO, see https://one.walmart.com/notices.
  • Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor’s degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.
Walmart Connect logo

Walmart Connect

With nearly 90% of U.S. households shopping with us every year, Walmart is deeply integrated into customers' lives and understands how they engage with products and brands throughout their shopping journey. Walmart Connect helps brands connect with our customers more often and more meaningfully than ever before to accelerate shared growth. As the closed-loop media business of America's largest omnichannel retailer, Walmart Connect offers unparalleled opportunities for brands to reach their desired customers no matter where, how, and when they shop. For additional information, visit walmartconnect.com or careers.walmart.com/walmart-connect. More than media. Meaningful connections.

Founded in 2005
Hoboken, New Jersey, US
2.5K employees (519 in marketing)

Traffic Signals

Monthly Visitors
47.4K
Monthly Google Ads Budget
$6.9K
Traffic Source Mix
Search
40.3%
Direct
44.1%
Referral
7.8%
Social
5.3%
Paid
2.3%

Headcount Trend

Current headcount: ~2.5K

Marketing Team

Marketing Team Size
446 (18% of company)
Median Career Experience
12.5 years
Median Tenure
3.5 years
Marketing Roles Posted (Last 30 Days)
9

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