Director, Marketing Planning & Integration

Responsibilities

• Integrated Marketing Planning & Operating Cadence
• - Partner with Marketing leadership to translate and operationalize approved enterprise and marketing priorities into a cohesive annual and quarterly marketing plan.
• - Steward the integrated marketing planning process and master calendar, ensuring shared visibility across campaigns, promotions, menu marketing, loyalty/CRM, digital, social, PR, and other guest-facing initiatives.
• - Establish and facilitate a disciplined marketing planning cadence across annual, quarterly, monthly, and weekly horizons.
• - Keep intended business and guest outcomes at the center of integrated planning, helping ensure priorities, resources, timing, and cross-functional efforts are aligned to the initiatives with the greatest potential impact.
• - Create transparency into approved priorities, campaign objectives, audiences, timing, deliverables, dependencies, resources, and key decisions, while maintaining clear accountability with the appropriate marketing owners for strategic and functional decisions.
• - Surface gaps, conflicts, competing priorities, and dependencies early and bring the appropriate leaders and partners together to resolve them.
• - Help maintain momentum against agreed priorities by identifying barriers, clarifying next steps, and facilitating cross-functional action.
• - Provide Marketing and enterprise leadership with clear visibility into the marketing roadmap, milestones, risks, decisions, and material changes.
• Marketing Alignment & Integration

Requirements

• Must embody Cooper’s Hawk values.
• 10+ years of experience in integrated marketing planning, marketing program management, brand/program management, marketing operations, or consulting, ideally within a multi-unit restaurant, hospitality, retail, or similarly complex consumer environment.
• 5+ years leading complex, cross-functional marketing initiatives or programs.
• Demonstrated ability to translate business and marketing strategy into integrated plans and executable programs.
• Strong understanding of how Brand, Creative, Digital, Loyalty/CRM, Social, Analytics, PR, and Operations come together to deliver an integrated guest experience and business results.
• Exceptional organizational and planning capability with the ability to create clarity and structure in high-ambiguity environments.
• Strong communication and influence skills; able to clarify decisions, risks, priorities, ownership, and dependencies across functions and levels.
• Demonstrated ability to influence and accelerate work while maintaining clear accountability with functional owners.
• Results-oriented mindset with the ability to connect approved strategy to execution, measurement, and continuous improvement, while maintaining clear functional ownership.
• Ability to balance strategic priorities, creative ambition, operational feasibility, speed, and expected impact.

Benefits

• Incredible Discounts:
• Monthly Dining Allowance
• 50% Dining and Carryout
• 40% Retail Wine
• 20% Retail and Private Events
• Monthly Complimentary Wine Tasting for Two
• Medical, Prescription, Dental, Vision Insurance plus Telemedicine and Wellness Program
• Company Matching 401(k) Retirement Savings Plan
• Flexible Savings Accounts- Health and Dependent Care
• Health Savings Account