Director - Marketing, Planning, & Analytics (MP&A)

Responsibilities

• Lead weekly acquisition meetings reviewing prior week marketing results, surfacing insights, and shaping strategy for upcoming initiatives.
• Own reporting and dashboards across channels (Meta, TV, Amazon, website, new channels) in partnership with the content and acquisition marketing teams.
• Develop lifetime value models and CAC targets by channel and campaign, including for continuity/subscription customers.
• Support A/B testing strategy and reporting in collaboration with Growth Marketing and E-commerce to improve site conversion and profitability.
• Lead proformas for evaluating and prioritizing new tests and initiatives.
• Support demand planning with Marketing and Supply Chain to align inventory with expected marketing performance across categories.
• Collaborate daily across Marketing, Ecommerce, Amazon, Brand, Technology, Supply Chain, and Finance & Accounting.
• Proactively evaluate acquisition and retention campaigns, media spend, customer trends, and cost efficiencies, and recommend action.
• Translate analysis into clear recommendations for executive leadership, in writing and in meetings.
• Manage and develop 1 direct report, building a small, high-functioning analytics function as the business scales.

Requirements

• 7+ years in Marketing Analytics or Finance, ideally within a DTC, subscription/continuity, or omnichannel consumer brand.
• Advanced Excel skills; comfortable building models, templates, and dashboards from scratch.
• Strong user and adopter of AI tools to accelerate analysis, modeling, and reporting.
• Strong analytical and problem solving skills, with the ability to communicate strategic concepts to executives clearly, verbally and in writing.
• Proactive, detail oriented, with strong follow-through in a fast-moving, streamlined organization.
• Lead proformas for evaluating and prioritizing new tests and initiatives.

Preferred

• Beauty, personal care, or prestige consumer brand experience preferred.
• Bachelor's degree in Finance, Marketing, or related field preferred.

Benefits

• Meaningful Beauty offers a competitive salary and benefits package.