Senior Marketing Specialist - AMS&T
Gilbane Building Company
Los Angeles, CA (Remote)
$105K/yr - $150K/yrIn-houseFull-timeSenior level7+ years exp.
11 hrs ago
Director of Marketing
Lehi, UT (On-site)
Salary Not AvailableSenior Level7+ years expSalaried Ft
Posted 7 months ago
Job Summary
Own and lead Opiniion's marketing strategy and team to drive ARR growth and qualified pipeline.
- Own the marketing strategy and budget with ROI accountability.
- Must-have: 7–10+ years in B2B SaaS with 3–5 years in senior leadership.
- Standout: Experience building demand programs that produce measurable pipeline.
Job Description
Responsibilities
- Own and execute Opiniion's marketing strategy aligned to ARR growth and pipeline targets
- Lead, develop, and hold accountable the full marketing team setting role clarity, performance standards, and a culture of measurable output
- Own the marketing budget with full ROI accountability across every initiative
- Present pipeline contribution and marketing performance to the CXO and CSO
- Own a specific marketing-sourced pipeline target ($ and demo volume) not MQL volume, not website traffic
- Leverage our tech stack to enrich accounts, build our outbound motion, and arm Sales with context before every conversation
- Hire and lead the outbound motion. You write the playbook, they run it, you measure and refine it
- Own the Sales-Marketing feedback loop. What's landing, what's converting, and what needs to change
- Own Opiniion's brand — voice, visual identity, and messaging consistency across every channel and audience
- Lead content marketing and thought leadership strategy, including our quarterly benchmark report series powered by our proprietary dataset
Requirements
- 7–10+ years of B2B SaaS and/or Multi-family marketing experience with at least 3–5 years in a senior leadership role
- Proven track record building demand generation programs that produce measurable pipeline, not just lead volume
- Data-driven operator. You build dashboards, own attribution, and use numbers to defend decisions and secure resources
- AI-first mindset. You use tools like Claude, Clay, and automation to multiply output, not as novelties
- Strong HubSpot experience; you know how to configure it for proper pipeline attribution
- Exceptional leadership skills. You develop people, set clear expectations, and build accountability
- Executive-level communication; comfortable presenting to skeptical leadership with data, not vanity metrics
- Experience marketing to property management, multifamily, or proptech strongly preferred
- Familiarity with Clay, n8n, or comparable GTM automation tooling strongly preferred
Preferred
- Experience marketing to property management, multifamily, or proptech strongly preferred
- Familiarity with Clay, n8n, or comparable GTM automation tooling strongly preferred
Benefits
- Comprehensive healthcare plans, encompassing medical, dental, and vision insurance, along with group life coverage. Opiniion covers 40-90% of the premium cost for employees and all dependents.
- 401(k) retirement plan with a 100% corporate match on the first 1% and 50% match on the next 5%.
- Pre-tax Health Spending Accounts (HSA).
- Paid Parental Leave for all new parents (including adoption or foster care).
- Unlimited Time Off policies.
- 10 Paid Holidays annually.
- Monthly Gym Reimbursement benefit.
Opiniion Inc.
4.4 Glassdoor
Opiniion is an industry leading resident satisfaction software. Opiniion helps property owners and operators collect real-time resident feedback, more online reviews, better engagement, and nonstop insights to strengthen your community.
Founded in 2017
Lehi, Utah, USA
81 employees (5 in marketing)
87% recommend to a friend
92% CEO approval
Salaries
Marketing Director median pay in the United States
$120K/yrMost earn $92K to $155K. Based on 295 salaries, including bonus and equity.
Marketing Team
Marketing Team Size
2 (2% of company)
Funding
Total Funding
$5.8M
Last Raise
$3M
Series A, 2 years ago
Funding History
- Jan 2024Series A
- Jan 2021Series A • $3M
- Jun 2020Seed • $500K
Traffic Signals
Monthly Visitors
173.3K
Traffic Source Mix
Search
10.1%
Direct
85.8%
Referral
3.6%
Social
0.2%
Paid
0.1%
Headcount Trend
Current headcount: ~83
Links
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