Responsibilities

• Marketing Technology Strategy
• Own the vision, architecture, and roadmap for the marketing technology ecosystem.
• Evaluate and optimize the current Martech stack to ensure tools support growth and scalability.
• Partner with Marketing, Sales, Product, and IT to ensure systems integration and operational alignment.
• Marketing Operations & Automation
• Lead the implementation and optimization of marketing automation, lead management, and campaign infrastructure .
• Build scalable workflows that support demand generation, nurturing, and lifecycle marketing.
• Develop frameworks for campaign measurement, attribution, and pipeline reporting .
• Data Governance & Quality
• Partner with Data to establish data governance standards across marketing systems.
• Ensure data accuracy, cleanliness, and consistency across CRM, marketing automation, and analytics platforms.
• Implement processes for lead scoring, segmentation, and enrichment in the CRM
• Revenue & Funnel Analytics
• Build dashboards that provide end-to-end visibility into the marketing funnel .
• Partner with Sales and Finance to define shared definitions for MQLs, SQLs, pipeline attribution, and revenue reporting .
• Identify performance insights and optimization opportunities across channels.
• Systems Integration
• Oversee integrations between marketing tools and core systems including CRM, analytics platforms, and web properties.
• Work with engineering and IT to ensure data flows reliably between platforms.
• Familiarity and knowledge of Hubspot, Sitecore , MSFT Dynamics, and Salesforce
• Ability to create Dashboards using Power BI
• Governance & Process
• Define best practices for campaign execution, tracking, and reporting.
• Create documentation and operational playbooks for marketing teams.
• Ensure compliance with privacy regulations and data management policies.
• Core Systems Ownership
• Examples may include:
• CRM platforms (MSFT Dynamics/SFDC)
• Marketing automation platforms (Hubspot Certification Preferred)
• Analytics and reporting tools (Power BI, etc)
• Attribution and lead management tools (Hubspot)
• Website and form integrations (Sitecore)
• Data enrichment platforms (List Integrations)
• Integration with Salesforce
• ABM Software (Eg Demandbase, Terminus, 6 Sense)