Responsibilities

• Marketing operations strategy, roadmap, and day-to-day execution across HubSpot, Salesforce, Webflow, analytics, attribution, automation, and reporting systems.
• Campaign operations workflows for launches, events, partner programs, lifecycle campaigns, paid programs, and content distribution.
• Funnel reporting across self-serve, PQL, MQL, sales handoff, pipeline, and revenue influence.
• Lead routing, scoring, segmentation, lifecycle automation, source attribution, and data quality processes.
• Weekly and monthly marketing operating reviews, including dashboards, performance readouts, and decision-ready reporting for leadership.
• Cross-functional operating rhythm with RevOps, Sales, Finance, Product, and Data so marketing metrics are trusted and actionable.
• QA processes for campaign tracking, forms, landing pages, UTMs, CRM fields, lifecycle workflows, and handoff rules.
• Documentation for definitions, workflows, attribution logic, launch checklists, and source-of-truth reporting.