Director, Marketing Operations

Responsibilities

• Demand Operations: Decide what experience a customer sees and when, across every channel marketing runs, and own the handoff and re-engagement standards that move a customer from marketing to sales, partner, and self-serve paths.
• Marketing Activation: Own the platform marketing executes through, including what marketing builds vs. buys, how it integrates with our GTM system, and which activation capabilities are required to deliver on the Marketing strategy.
• Marketing Intelligence: Ensure marketing is able to understand the impact of its work on the business and enable teams to take action to improve performance and the customer experience.
• AI Capabilities: Build the foundation that lets Marketing use AI safely and effectively, including the shared context humans and agents work from, the templates teams use to build their own agents, and rules for what an agent can do on its own vs. what needs a human-in-the-loop, and the observability standards that enable troubleshooting and improvement.
• Cross-functional GTM: Own Marketing's engagement with Engineering, Revenue Operations, Product, Data & Analytics, and Security & IT on operating and building our growth engine.
• The team: Hire, develop, and grow a team of senior individual contributors that set the standard for a top-tier modern Marketing Ops function.

Requirements

• Experience: 12+ years in marketing, business, or GTM operations functions, including responsibility for driving marketing effectiveness in a B2B or hybrid growth model.
• Builder Mindset: AI solutions you’ve built are in production and driving business impact, along with the guardrails necessary to run them safely.
• Comfort with Complexity: A track record of navigating and cutting through technical and organizational complexity to deliver outcomes.
• Focus on Output: Success designing and implementing operating models that upleveled and overhauled how a function worked to deliver an outcome its previous model could not.
• Craft Expertise: Technical fluency and systems expertise, including composable CDP architectures (warehouse-native, reverse-ETL), data analytics and SQL, modern marketing activation and CRM platforms, and agentic coding tools such as Claude Code, Opencode, and Codex.
• Leadership: Experience hiring and growing senior individual contributors who operate as autonomous owners of their domain. Experience managing managers is not required.
• Partnership: The ability to establish strong working partnerships across business and technical functions, including aligning on where each function's scope begins and ends, how to manage shared capabilities, and cross-functional commitments and collaboration standards.