Responsibilities

• Lead, mentor, coach, and develop a high-performing team across Marketing Operations and Analytics, Digital Experience, and Digital Media
• Establish clear goals, priorities, ownership, and accountability across team functions
• Ensure team roles, responsibilities, operating procedures, and success metrics are clearly defined and documented
• Foster a culture of collaboration, continuous improvement, accountability, and customer focus
• Support team members growth through coaching and development planning
• Lead the Marketing Operations and Analytics function, ensuring effective campaign execution, lead management, reporting, attribution, and performance measurement
• Establish operational governance, planning processes, and accountability measures across marketing initiatives to ensure they are executed on schedule and aligned with organizational goals
• Lead Agile marketing practices, including sprint planning, backlog prioritization, capacity and resource management, retrospectives, and continuous improvement
• Drive quarterly planning, prioritization, and resource allocation aligned to business objectives while proactively managing risks and dependencies through mitigation plans
• Own marketing reporting, attribution, performance measurement, and reporting governance

Requirements

• Bachelor's degree in Marketing, Business, Communications, Analytics, or related field*
• 8+ years of progressive marketing experience
• 5+ years of experience leading and developing marketing teams
• Demonstrated experience leading marketing operations, digital marketing, analytics, and reporting functions
• Experience managing Agile or Agile-inspired marketing teams and workflows
• Hands-on experience with Salesforce, Pardot (Marketing Cloud Account Engagement), marketing automation, analytics, and reporting platforms
• Experience developing executive dashboards, KPI frameworks, and performance reporting
• Proven ability to translate complex data into actionable business recommendations
• Strong project management, communication, and stakeholder management skills
• Experience leading cross-functional initiatives and influencing stakeholders across multiple business units

Preferred

• Cybersecurity, technology, SaaS, or related B2B industry experience
• Experience managing website strategy and digital experience programs
• Experience with conversion rate optimization and customer journey analysis
• Experience managing marketing technology integrations and reporting architecture (Pardot, Salesforce, Google Analytics, Matomo)
• Familiarity with privacy, consent management, and marketing compliance requirements (Cookiebot)
• Experience scaling marketing operations and analytics capabilities within a growth-focused organization