Director, Marketing Operations

Responsibilities

• Own the end-to-end marketing funnel from demand capture through sales handoff, including qualification, enrichment, scoring, routing, automation, and measurement.
• Partner with SDR, RevOps, Product, Engineering, and Data Science to improve funnel throughput, speed-to-lead, conversion, and reliability.
• Design scalable workflows across sales-led and self-serve motions, including emerging Capital One lead sources.
• Own the marketing technology ecosystem and integrations across Marketo, Salesforce, LeanData, web/CMS, analytics, advertising, and other GTM platforms.
• Set the architecture and operating standards that ensure systems are scalable, reliable, and connected.
• Lead major platform improvements and evaluate new capabilities, including CDP and AI-enabled workflows.
• Own the quality and governance of marketing and prospect data, including identity, enrichment, segmentation, taxonomy, and attribution.
• Establish trusted funnel and performance measurement in partnership with RevOps, Finance, Data, and Engineering.
• Translate data into recommendations that improve marketing efficiency, sales handoffs, and investment decisions.
• Lead and develop the Marketing Operations team while establishing clear priorities, operating rhythms, service levels, and accountability.

Requirements

• 8+ years in marketing operations, revenue operations, or growth operations, including 3+ years leading and developing a team.
• Measurable improvements to lead-to-meeting conversion, with experience supporting both enterprise sales and self-serve or product-led motions.
• Deep hands-on architecture experience in Marketo or an equivalent marketing automation platform, plus strong Salesforce fluency and shared platform ownership with Revenue Operations.
• Experience designing scalable lifecycle, scoring, routing, campaign taxonomy, and data governance practices.
• Strong measurement judgment, including understanding attribution limitations, plus SQL and BI fluency to investigate performance independently.
• A track record of using pipeline or forecast models to inform decisions and aligning cross-functional partners on execution.
• Experience managing martech vendors and increasing team capacity through automation and reusable processes.
• Experience running marketing systems as production infrastructure, including monitoring, incident response, and change control on revenue-facing workflows.
• Experience running intake and prioritization for a team serving many internal stakeholders, with capacity planning that holds up under pressure.

Preferred

• Experience in fintech, financial services, or another regulated environment.
• Technical partnership with Product and Engineering on signup flows or identity resolution.
• Experience with holdouts, incrementality testing, or media mix modeling.
• Experience with marketing financial planning and reporting.
• AI or agent-assisted workflows with measurable results.
• Hands-on experience with LeanData, Qualified, Hex, a customer data platform, or integration and workflow tools such as Retool.