Responsibilities

• This role will be responsible for the architecture, data, operations, and strategy for the workspace security marketing organization including analytics, data warehousing, Marketo, marketing technology, and SFDC.
• The ideal candidate has an exceptional understanding of marketing systems, marketing and SDR interlock, lead and pipeline creation, and partnering with data and IT teams.
• You will partner closely with Check Point’s central teams to ensure we are able to track marketing performance across all customer touchpoints.
• You will also work closely with workspace security’s sales leadership to articulate pipeline creation and performance across our entire portfolio.
• This role is a player-coach role and will require both strategic and hands-on technical expertise.
• Own alignment across internal teams to drive architecture and scalable operations for workplace security across Marketo, SFDC, and Snowflake
• Responsible for building marketing performance and pipeline models, visualizations, and insights
• Lead marketing taxonomy across campaigns, content, and programs for the workplace security product portfolio
• Support ongoing evaluation and optimization of the marketing and SDR tech stack
• Partner closely with SDR organization to ensure all leads are properly actioned on and drive bidirectional communication to improve lead scoring, sequences, and marketing programs

Requirements

• 10+ years of experience in marketing operations in enterprise SaaS
• 5+ years of experience managing globally distributed teams in a matrixed organization
• BA/BS in a quantitative discipline
• Exceptional knowledge of Marketo and Salesforce
• Strong understanding of Snowflake, PowerBI, and the ETL process
• Demonstrable ability in driving marketing data enablement across executive, marketing, and sales audiences to lead ongoing marketing ROI optimization and pipeline analysis
• Hands-on experience leading lead scoring, lead management, data visualization, campaign taxonomy, and martech architecture
• Deep experience partnering with channel, SDR, sales, and sales engineering organizations
• Must be eligible to work in the US without sponsorship from an employer now or in the future