Director of Marketing, North American Repair

Westlake, TX (On-site)

Salary Not AvailableDirector/Executive8+ years expFull time

Posted 5 months ago

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Job Summary

A Marketing Leader for Solera’s Repair Solutions will drive growth by partnering with sales and product, leading industry-focused strategies, and running campaigns. The role requires thought leadership, execution excellence, and deep knowledge of auto repair and salvage yard markets to position Solera as the premier solution for MSOs, shops, and recyclers. It emphasizes data-driven demand generation and cross-functional collaboration.

Job Description

Responsibilities

  • We are seeking a dynamic Marketing Business Leader to accelerate growth in our Repair Solutions business.
  • The successful candidate will have a proven track record of partnering with sales and product management to develop effective strategies for growing new bookings and revenue.
  • Thought leadership on growth strategies is essential, as are highly effective execution skills.
  • In particular, we require someone with the mindset and motivation to own the business success.
  • Industry-Centric Marketing for Repair: Strategic Planning: Develop and execute targeted marketing strategies for repair solutions that align with Solera’s business goals and industry trends.
  • Ensure marketing strategies are informed by deep subject matter expertise in mechanical shops (Independent or multiple shop operators (MSOs)) and salvage yards.
  • Collaborate with cross-functional teams to align initiatives with Solera’s broader go-to-market strategy.
  • Manage budget allocation to maximize marketing impact while ensuring cost efficiency and alignment with overall business objectives.
  • Industry Positioning & Thought Leadership: Lead efforts to position Solera’s repair solutions as the premier choice for repair MSOs, mechanical shops and salvage yards.
  • Translate technical product capabilities into compelling, industry-specific value propositions that address key challenges and needs.

Requirements

  • Minimum of 8+ years of marketing experience, with at least 3+ years in a leadership role.
  • Proven success in developing and executing marketing strategies tied to revenue and business growth.
  • Deep knowledge of the auto repair and salvage yard industry preferred.
  • Ability to identify industry pain points, articulate compelling value propositions, and determine the most effective marketing channels.
  • Strong analytical, strategic thinking, and communication skills, with a track record of data-driven decision-making.
  • Experience in demand generation, campaign management, and content marketing tailored to B2B audiences in the automotive sectors.
  • Education: Bachelors in Marketing, Business, or a related field.

Preferred

  • Deep knowledge of the auto repair and salvage yard industry preferred.
Solera logo

Solera

3.7 Glassdoor

Somos una Boutique de Innovación enfocada en transformar los productos, servicios y modelos de negocio de grandes corporaciones a través de Consultorías de Innovación, Servicios de Diseño UX y del Desarrollo Tecnológico de Soluciones Digitales, utilizando como estrategia general el User Centered Design.

Founded in 2013
San Borja, PER
121 employees (24 in marketing)
85% recommend to a friend

Traffic Signals

Monthly Visitors
5K
Traffic Source Mix
Search
62%
Direct
20.2%
Referral
7.1%
Social
8.9%
Paid
1.9%

Headcount Trend

Current headcount: ~121

Marketing Team

Marketing Team Size
3 (2% of company)

Funding

Total Funding
$150K
Last Raise
$150K
Series Unknown, 9 years ago

Funding History

  • Aug 2017
    Series Unknown • $150K

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