Responsibilities

• We are seeking a dynamic Marketing Business Leader to accelerate growth in our Claims business.
• The successful candidate will have a proven track record of partnering with sales and product management to develop effective strategies for growing new bookings and revenue.
• Thought leadership on growth strategies is essential, as are highly effective execution skills.
• In particular, we require someone with the mindset and motivation to own the business success.
• Industry-Centric Marketing for Claims: Strategic Planning: Develop and execute targeted marketing strategies for claims processing and repair solutions that align with Solera’s business goals and industry trends.
• Ensure marketing strategies are informed by deep subject matter expertise in auto insurance and collision shops (Independent or multiple shop operators (MSOs)).
• Collaborate with cross-functional teams to align initiatives with Solera’s broader go-to-market strategy.
• Manage budget allocation to maximize marketing impact while ensuring cost efficiency and alignment with overall business objectives.
• Industry Positioning & Thought Leadership: Lead efforts to position Solera’s claims and repair estimate solutions as the premier choice for insurers, MSOs, and independent collision shops.
• Translate technical product capabilities into compelling, industry-specific value propositions that address key challenges and needs.
• Establish Solera as a thought leader in claims automation, repair workflow optimization, and operational efficiency for insurers and collision repairers.
• Market Awareness & Competitive Insights: Conduct ongoing market research to stay ahead of industry trends, regulatory shifts, customer pain points, and competitive landscapes.
• Deeply understand the challenges and business dynamics of each of the target audiences listed above.
• Identify the most effective channels (e.g., trade publications, digital platforms, industry events, and professional networks) to engage these audiences.
• Campaign Management & Demand Generation: Develop and manage marketing campaigns that drive awareness, engagement, and demand.
• Leverage data-driven insights to refine messaging, optimize campaigns, and ensure measurable impact on pipeline and revenue growth.
• Partner with sales teams to create targeted campaigns that resonate with decision-makers in claims and repair ecosystems.
• Client Engagement & Value Communication: Build strong relationships with key stakeholders in the auto insurance and collision repair industries, acting as a strategic marketing partner.
• Gain a deep understanding of customer pain points such as claims inefficiencies, repair cycle time challenges, and cost pressures and craft marketing strategies that directly address them.
• Develop customer case studies, testimonials, and industry success stories to demonstrate Solera’s impact.